Native programmatic is appealing to both publishers and advertisers and the industry is just now beginning to see technologies emerge and partnerships form to optimize the demands of the modern digital experience.
Bidtellect and TripleLift, for example, announced an integration that will bring TripleLift's programmatic capabilities to Bidtellect's content distribution platform and native environment.
"We see tremendous value in directly connecting to Native sell-side platforms to make premium Native In-Feed inventory available to our advertiser partners," said Lon Otremba, Bidtellect CEO.
"As Native and Content Marketing become cemented in brands' marketing strategies and publishers' sales strategies, it is critical for the Native programmatic pipes to be seamlessly connected. Our objective is to ensure marketers can buy with confidence and publishers can effectively monetize their inventory in this new digital paradigm. Partnering with TripleLift is an important step toward enabling efficiencies for publishers and marketers to scale their Native and paid content initiatives."
Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization.