Revenues continue to soar, and small business owners (SBOs), who may have been hesitant in the past, are wondering how to tap into the potentially lucrative and always measurable world of online advertising.
If you count yourself in that boat, check out our quick checklist for what to know before advertising online this year or next:
What is it that you hope to accomplish by running an ad online? The more specific the goal, the better, as this will help identify where to advertise, what message to include, the calls-to-action (CTAs) that will get people converting and other elements that will make the campaign a success. Sample goals include: app downloads, email sign-ups, phone calls, increase website traffic, download a content asset, a brick-and-mortar visit, etc.
Pick the Channel(s)
Once a goal has been established, companies will want to prioritize where they want the ad to run. This can be decided on by looking at how much the acquisition will cost on each channel, where your target audience spends their time, what reporting metrics are available and the formatting needed to fit the channel.
Wahoo. You got a person to click, so don't lose them by having them click through only to find that the landing page they are directed to isn't consistent with the ad images, copy, promotion, etc. Similarly, get everyone in your company on board with what advertisements you are running to ensure all employees know which promotions are available whether it's online or off.
Look to Reporting
One of the most ideal aspects of online advertising is the ability to measure the return on investment and see how people are responding to messaging and what could be changed or kept to improve progress.
While not comprehensive in nature, these quick hits will help you understand what needs to be decided before putting your message out there.
As the Editor-in-Chief of Website Magazine and President of Website Services, Peter has established himself as a prominent figure in the digital marketing industry. With a wealth of experience and knowledge, Peter has been a driving force in shaping the landscape of digital marketing. His leadership in creating innovative and targeted marketing campaigns has helped numerous businesses achieve their revenue growth goals. Under his direction, Website Magazine has become a trusted source of information and insights for digital marketers worldwide. As President of Website Services, Peter oversees a team of talented professionals who specialize in SEO/SEM, email marketing, social media, and digital advertising. Through his hands-on approach, he ensures that his team delivers exceptional results to their clients. With a passion for digital marketing, Peter is committed to staying up-to-date with the latest industry trends and technologies, making him a sought-after thought leader in the field.