Digital advertisers did a double-take at Google AdWords announcement they are removing ads from the right hand sidebar of its search results page.
The change impacts SEO professionals and advertisers alike. Instead of seeing AdWords PPC listings in the sidebar, users will either be presented a blank space, Product Listing Ads or the Knowledge Graph results.
Those same users will also see more at the top of the actual search results from three links to four. SEOs will see their coveted first position bumped down from the initial field of view (when a sufficient amount of ads are in play) and advertisers will have fewer spots to bid for (which will drive up the cost per click over time).
Will the right-hand side ever return? Share your thoughts on this development with a comment below!
Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization.