LinkTrust and the Future of Performance (Affiliate) Marketing

The performance marketing channel, aka affiliate marketing, continues to be appealing for advertisers and publishers alike and that has not gone unnoticed.

LinkTrust, a pioneering provider of Saas-based affiliate and performance marketing software and a long time presence on Website Magazine's Top50 lists, has announced that it has been acquired by Utah-based private equity group Loyal Companies.

With the acquisition, Chad MacKay, Managing Partner of Loyal Companies, will become chief executive officer of LinkTrust - replacing current owner and CEO Bret Grow, who started the business in 2002. LinkTrust will continue to operate under the LinkTrust name and brand. .

Bret Grow, LinkTrust Founder, stated, " Today's announcement is a positive one for our customers, partners and employees" said LinkTrust Founder Bret Grow.

"I poured my heart and soul into LinkTrust the past 15 years and am proud of the company we built, our values, and commitment to providing a positive impact in the digital marketing space. I'm excited for this next phase of growth for the company and am confident in Chad, his leadership, and the vision he has for the company."

What does the acquisition mean for those in the performance marketing space? Share your insights now by leaving a comment!