It is increasingly difficult to be accepted into Google's AdSense program, and that's unfortunate because an exciting new format has been released that will likely take much of the burden off of publishers trying to figure out their monetization problem.
Google's new AdSense Auto ads use machine learning to make "smart placement and monetization" decisions on behalf of publishers - and it may just signal that true automation in advertising has arrived. There's no question that Google has deep stores of data on not only those displaying ads but consumers browing and interaction habits too (particuarly if they're using Chrome). Why not make good use of it, right?
Pubilshers only need to place one piece of code once on all of their pages and Google does the rest. What's unique about Auto ads is that they are shown only when they are likely to perform well and provide a good user experience. The system will identify available ad space and place new ads. That makes it very easy to use and what's more, they can easily be turned on and off.
Publishers may have other reservations about the format however. Great control is often excercised over how certain brand elements appear and tracking every page view by users in order to ensure compliance is not going to be easy for publishers. Without a preview tool to see what/how/where Google's potentially going to display the unit gives total control to the machines and many publishers likely aren't ready for that.
As the Editor-in-Chief of Website Magazine and President of Website Services, Peter has established himself as a prominent figure in the digital marketing industry. With a wealth of experience and knowledge, Peter has been a driving force in shaping the landscape of digital marketing. His leadership in creating innovative and targeted marketing campaigns has helped numerous businesses achieve their revenue growth goals. Under his direction, Website Magazine has become a trusted source of information and insights for digital marketers worldwide. As President of Website Services, Peter oversees a team of talented professionals who specialize in SEO/SEM, email marketing, social media, and digital advertising. Through his hands-on approach, he ensures that his team delivers exceptional results to their clients. With a passion for digital marketing, Peter is committed to staying up-to-date with the latest industry trends and technologies, making him a sought-after thought leader in the field.