2013's Top Mobile Movers & Shakers
There has been no more disruptive force to the world of
business — both virtual and real — than that of mobile devices
(a.k.a. the smartphone) over the past five years.
The now well-established Mobile Web impacts designers, developers, marketers and
analysts — everyone really in the digital line of command — and it looks to stay that
way for the foreseeable future.
Over 56 percent of U.S. consumers (statistics via Google’s Our Mobile Planet)
now have smartphones, and what’s more, those devices are seeing a fairly heavy share
of usage when compared to desktops. In fact, according to Monetate’s Q1 2013
Ecommerce Quarterly report, smartphone traffic to websites has risen year over year
from 5.42 percent in Q1 2012 to 10.44 percent in Q1 2013 — while desktop usage
rates continue to fall.
As any savvy Internet professional will know, where there is demand there will
be supply, as evidenced in this month’s Website Magazine Top 50, a profile of many
of the most interesting movers and shakers in the mobile industry. Google, Microsoft
and Apple (as well as Amazon) have been removed from the lineup, but make no
mistake; their commitment and current role in mobile is clearly massive and will
only increase with time. There remain thousands of unique, viable and truly innovative
companies with which your brand can align, however, from mobile design
tools like DudaMobile (#1) and FiddleFly (#5), mobile advertising and marketing
networks like Jumptap (#4) and HipCricket (#23), to app builders like Apps Geyser
(#1) and analytics solutions like Flurry (#2) and Distimo (#3).
The mobile landscape is a complex one and Website Magazine readers need to
leverage every resource available. With the right solutions in place, you can then
start developing the optimal strategy. Explore what exactly your prospective and existing
users are doing with those smartphones at wsm.co/mobileactivity13.
Discover the Top 50 EMERGING TECHNOLOGIES in Website Magazine’s November 2013 issue. Ensure your subscription is up to date - check now!


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