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A/B Test Push Notifications for Mobile Apps

Posted on 11.04.2014

Mobile developers whose apps use push notifications know that the practice is effective at sparking engagement, but what content and timing generates the best response?

Parse has just added a new feature to its platform that will enable developers to create A/B tests for push notifications. The new Parse Push Experiments will provide an opportunity to gather data and see what's working when it comes to push notifications and what's not.

The A/B tests can be set up through Parse's push Web console. Developers can group users into a test group and each group can be sent a different push notification. Once the test is set up, Parse shows which version resulted in more push opens in real time, along with metrics such as statistical confidence interval.

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