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Comparison of Affiliate Software

Posted on 5.26.2009

:: DirectTrack vs iDevAffiliate vs. PostAffiliatePro vs HasOffer ::

Affiliate programs are the most cost effective way for merchants to generate more sales and traffic. But the investment in various solutions can be cost prohibitive, which is why looking at the various vendors in the market, their features and cost at the outset  is so valuable. Let's do that by comparing some popular affiliate software solutions now. Read more... 

There are clearly many other affiliate software solutions on the market. You are encouraged to let us know about any others you are familiar with and your impressions of their offerings. 

One of the top-tier of affiliate program software vendors, DirectTrack offers the most comprehensive solution on the market. The most popular features are the private label interface (fully customizable), powerful ad serving (day parting, geo-targeting, and access to the Speedera CDN for image hosting), a wide range of creative possibilities (including email), helpful management tools like automated notifications, custom payout structures), perhaps the best accounting tools (plus a check-cutting service through an escrow account), affiliate tracking and reporting that rivals the best independent networks (real-time tracking, blended tracking, cookie or API tracking) and other important campaign management tools like threshold notifications, suppression lists. You'll need to pay extra for the power of all those additional features, but for many the benefits far outweigh the cost.

Post Affiliate Pro
Affiliate system written in PHP which contains well thought out functionality. Based on PHP-Affiliate, the system accommodates unlimited affiliates and various commission structures (CPM, CPL and CPM), offers recurring commissions, supports multiple merchants and currencies and even one of those fancy Page Peel banners. Cost ranges from $219 for a leased license to $299 for an owned license.

One of the most popular for start-up merchants interested in starting an affiliate program, iDevAffiliate is a robust solution. Appealing to many, it works with nearly all merchants accounts (also includes a cart integration wizard), shopping carts and billing systems. Additional features include several payout options (CPA - flat rate of percentage - CPC and CPL), and well designed reporting and statistics. Pricing ranges from $99 for the standard edition to $299 for the premium edition, which includes the ability for users to create custom file names and export data to Quickbooks.

The newbie among affiliate software vendors, hasoffers has one thing going for it in that it is completely free for networks with a click volume of less than one million per month. A white label affiliate offering, hasoffers users can choose among a variety of layouts and customize them through CSS, leverage their own URL and the solution's 3rd-party masking capabilities, access some decent network management and affiliate management tools, and employ good accounting tools (including advertiser invoicing, Quickbooks file export, and PayPal payments).

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