Skip to Main Content

Top 50: Digital Ad Brands to Know in 2014

Posted on 2.03.2014

On the ‘Net, there are numerous ways to improve brand awareness and increase the number of website visits your business receives. Social media and search marketing are two that dominate the virtual headlines for Internet professionals, but for those really looking to accelerate their success — the choice is clear: Internet advertising.

Advertisers have long spent big dollars on “digital” and there does not seem to be any reason to slow down their pace. A market forecast from eMarketer and Starcom MediaVest released in late Sept. 2013 indicated that spending on digital is expected to reach nearly a full quarter (24.4 percent) of all advertising spending in 2014. So where is the market expected to grow and into what channel should your advertising budget flow?


 SUBSCRIBE FREE to Website Magazine - 12 Issues 


There are several trends that digital advertisers should be familiar with in 2014 (and beyond). Mobile advertising, which accounted for just 2.7 percent of the global ad spend in 2013, will rise to 7.7 percent over the next two years according to ZenithOptimedia, making it the fourth largest ad segment overall. General display advertising also appears strong and will account for 26.6 percent of all advertising spend in 2016, although programmatic buying and real-time bidding will likely force CPMs (cost per 1,000 impressions) to rise dramatically.

To help navigate the complex and rapidly moving ‘Net advertising industry, in this issue Website Magazine focuses on 50 of the top digital advertising brands (platforms, solutions, networks) Internet professionals like you must know about and begin to use in 2014. These networks are shaping digital advertising of all sorts — mobile networks like InMobi (#17), display stalwarts like TribalFusion (#2), in-text leaders like InfoLinks (#3), performance solutions like 7Search (#9) and many more. As Google and Bing (and Yahoo) and Facebook and Twitter have a strong virtual hold on most digital ad dollars in search and social, respectively, this month’s edition of Website Magazine looks beyond the big networks to profile those your brand should consider in the coming year.

 

1. Clicksor.com

2. TribalFusion.com

3. Infolinks.com

4. Criteo.com

5. 247media.com

6. Bidvertiser.com

7. SiteScout.com

8. Chitika.com

9. 7Search.com

10. AdRoll.com

11. Advertising.com

12. ValueClickMedia.com

13. RubiconProject.com

14. OpenX.com

15. YP.com

16. LiveRail.com

17. InMobi.com

18. BurstMedia.com

19. ReachLocal.com

20. PulsePoint.com

21. AirPush.com

22. Clickbooth.com

23. BuzzCity.com

24. Adap.tv

25. Kontera.com

26. Infinityads.com

27. PubMatic.com

28. VibrantMedia.com

29. AdClickMedia.com

30. MobFox.com

31. Turn.com

32. Adblade.com

33. Yodle.com

34. RocketFuel.com

35. CasaleMedia.com

36. LookSmart.com

37. BrightRoll.com

38. ReTargeter.com

39. SpecificMedia.com

40. MillenialMedia.com

41. Adconion.com

42. RadiumOne.com

43. Appia.com

44. SpotXchange.com

45. Bizo.com

46. YuMe.com

47. LeadBolt.com

48. Chango.com

49. AudienceScience.com

50. Mojiva.com

 

Leave Your Comment

Login to Comment

Become a Member

Not already a part of our community?
Sign up to participate in the discussion. It's free and quick.

Sign Up

 

Leave a comment
    Load more comments
    New code

  • Unlimited potential. Unlimited names. .COM's just $9.99 each!

    5 Next-Generation Supplier Strategies

    Tipalti