Top 50 Mobile Movers & Shakers
The single most significant
challenge — and,
of course, the greatest
opportunity — for digital
media professionals
and Web workers of all
types is undeniably
within mobile.
Mavens and pundits across the ’Net
have been waiting (for what seems
like years, by our count) for the day
to arrive when a mobile presence
took priority over a desktop/
Web presence. For many merchants,
service providers and information
publishers, that day has arrived —
or is at least finally in sight.
A reliable barometer of interest in
any new channel or platform is often global advertising spend, and
when it comes to mobile, that investment has been phenomenal.
A recent analysis released by the Interactive Advertising Bureau
(IAB) found that the global mobile advertising market was worth
$5.3 billion in 2011 with 31.4 percent generated in North America
alone. Let the good mobile times roll.
Mobile is important in a variety of ways, however, and not just
for advertisers looking to drive greater brand awareness and mindshare
with a high-income, hyper-connected consumer. It’s also
very much about the power given to consumers and the experience
that is created thanks to these devices. According to com-
Score’s February 2012 Local Search Usage Study, 61 percent of
smartphone users conduct local searches from their devices (with
a significant portion continuing on to buy), and more than half of
the U.S. smartphone population used their devices to perform retail
research while inside a store in 2011.
There is much more data available to reveal that people are
increasingly reliant on their smartphones for the performance of
a variety of daily tasks, but usage, my Web friends, does not in
every case indicate preference. A recent eMarketer study found
that purchases made on a PC/laptop are still preferred by 87 percent
of consumers. Mobile has its problems as it stands today, but
there’s no time like the present to meet the numerous challenges
head-on — because that is what the consumer of today wants.
This month’s Website Magazine Top 50 list provides a timely
and topical look at all things mobile. From advertising and marketing
to design and development, if you are ready to get started
with mobile, then you are in the right place. Readers will find mobile
design tools such as those provided by DudaMobile (#3), mobile
marketing solutions such as Trumpia (#12), mobile
advertising networks such as GreyStripe (#24) and Millennial
Media (#28), mobile application analytics vendors like Localytics
(#36) and Flurry (#9), app-based mobile payment processors such
as Bango (#4), and who could forget the mobile application
builders like appmakr (#8) or mobile development platforms like
Wakanda (#22)?
There’s no one mobile strategy you can employ today to win
a consumer tomorrow. Those that have experienced any level of
mobile success understand that mobile is but a new opportunity
— one that Web workers and all digital media professionals
should begin taking very seriously. In next month’s issue of Website
Magazine, our editors will highlight some of the best mobile
presences available today.
1. mobilestorm.com
2. mobify.com
3. dudamobile.com
4. usablenet.com
5. jumptap.com
6. appcelerator.com
7. mobileroadie.com
8. appmakr.com
9. flurry.com
10. admob.com
11. admarvel.com
12. Trumpia.com
13. inmobi.com
14. mojiva.com
15. mippin.com
16. phonegap.com
17. sponsormob.com
18. hipcricket.com
19. netbiscuits.com
20. mobiletheory.com
21. adfonic.com
22. wakanda.org
23. shoutem.com
24. greystripe.com
25. mobisitegalore.com
26. winksite.com
27. rhomobile.com
28. millenialmedia.com
29. distimo.com
30. ready.mobi
31. kishkee.com
32. digby.com
33. mobclix.com
34. iloopmobile.com
35. mofuse.com
36. localytics.com
37. wapple.net
38. mobi-cart.com
39. fiddlefly.com
40. mobileapploader.com
41. mobilemarketing.net
42. sumotext.com
43. percentmobile.com
44. bango.com
45. appsamuck.com
46. myappbuilder.com
47. smaato.com
48. genwi.com
49. appbreeder.com
50. adwhirl.com


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