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URL Shortener in a CMS: CrownPeak Unveils

Posted on 9.17.2009

There are hundreds of URL shortners available now (WM uses a mix of and but can they be made even more useful than they already are? Well, what if each time you created a piece of content you'd have a short URL ready for promotion, right from the virtual fingertips of your CMS?

Marketing-friendly content management system CrownPeak now does just that, today announcing a URL shortener ( designed for those using its suite of tools.

“By adding the URL Shortener into the CrownPeak CMS, we are further extending our content management capabilities for social networking. Our clients can now streamline their Web publishing and social networking processes, without sacrificing the ability to measure content effectiveness,” said Jim Howard, CEO of CrownPeak. “With the URL Shortener, marketers can easily test and implement new Web and social media strategies and measure the efficacy of those programs from their existing analytics platforms.”

Features of the CrownPeak URL shortener include:

-Web and social media content publishing: Because the CrownPeak CMS already automatically publishes content directly into the most popular social networks, marketers do not have to waste time creating a shortened URL through another Web service when creating new content.

- Web analytics integration: The solution unifies Web analytics for pages that may be available under both longer Web site related URLs as well as the shortened URLs, while providing a breakout of the traffic. The URL Shortener integrates with multiple analytics systems, including CrownPeak Analytics, WebTrends, Omniture’s Site Catalyst or others.

- URL illustrations: Once customers create shortened URLs for designated Web pages and documents, the CrownPeak CMS will illustrate a list of available content within CrownPeak CMS’ Social Networking Tools for easy access and dissemination (e.g. Twittering and other social media updates).

- Instant availability: Because the CrownPeak URL Shortener is part of their existing service, covered by the same service level agreement of the other CrownPeak services, clients don’t have to worry about whether the service will be available when needed.

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