---
title: List Local, Manage Broadly
description: Does the Internet see an accurate portrayal of your business?
image: https://www.websitemagazine.com/hubfs/Imported_Blog_Media/mapb157f78ec5e163acbc5dff0000ff1aaa-2-1-1-1.png
---

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# List Local, Manage Broadly

![Peter Devereaux](https://www.websitemagazine.com/hubfs/Peter_Devereaux.png)

[by Peter Devereaux](https://www.websitemagazine.com/local/author/peter-devereaux) 16 Jan, 2023

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**Just when companies have their local listings figured out (i.e., consistent and updated), more channels get added, more reviews need to be monitored and even updates to profiles by third parties need to be addressed. **

 1&1 has expanded its online marketing tool for SMBs to address some of these needs. [1&1 List Local](https://www.1and1.com/local-business-listings) now provides the following functionality (some of which was available before as well):

*+ Monitor online reputation and promote their business through digital word-of-mouth.

 + Keep an eye on social media handles and online directories, as well as stay organized within a single application.

 + Be alerted when something is written about the business online and respond directly to ratings and comments.

 + Access information on an overview page such as changes to the company profile by third-party users, as well as ratings and comments posted about the business on different online platforms.

 + Get next steps to optimize online visibility, as well as success reports that provide information on the current status of Google and Facebook visitor numbers.

 + Plan and publish different posts on integrated social channels and listing networks.

 + Simultaneously publish contact information on up to 25 social media channels, online directories and apps including Uber, Yelp, Google MyBusiness and Maps, Facebook and Instagram.*

 As consumers rely on navigation, social media and search apps to get information quickly and add their own experiences as well, it's becoming increasingly important to be where they are and ensure all of those digital touchpoints showcase an accurate portrayal of your business.  **Also Read:**  
 + [Essential Local Directories for Visibility](https://www.websitemagazine.com/local/essential-local-directories-for-visibility)  
 + [Local Search Q&A with Moz](https://www.websitemagazine.com/blog/local-search-q-a-with-moz)

![Peter Devereaux](https://www.websitemagazine.com/hubfs/Peter_Devereaux.png)

[Peter Devereaux](https://www.websitemagazine.com/local/author/peter-devereaux)

As the Editor-in-Chief of Website Magazine and President of Website Services, Peter has established himself as a prominent figure in the digital marketing industry. With a wealth of experience and knowledge, Peter has been a driving force in shaping the landscape of digital marketing. His leadership in creating innovative and targeted marketing campaigns has helped numerous businesses achieve their revenue growth goals. Under his direction, Website Magazine has become a trusted source of information and insights for digital marketers worldwide. As President of Website Services, Peter oversees a team of talented professionals who specialize in SEO/SEM, email marketing, social media, and digital advertising. Through his hands-on approach, he ensures that his team delivers exceptional results to their clients. With a passion for digital marketing, Peter is committed to staying up-to-date with the latest industry trends and technologies, making him a sought-after thought leader in the field.

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