Labor day has come and gone. The kids are back at school. The leaves (at least in the north) are starting to change. The pools and beaches have closed. The summer's over and now it's time to get back to work. Web work, of course!
Website Magazine's Summer Reading List for Web Workers was well received, so we thought we would update it by sharing with you what books are on the Website Magazine writers' desks. From HTML5 and building iPhone apps to design inspiration and affiliate marketing, this literary lineup covers a wide range of disciplines that should appeal to any Web professional. The following books are the ones we believe are worth reading right now to help you gear up for the months ahead and accelerate your website success.
Of course, remember that the best way to improve your chances of success is to request a PRO-level subscription to Website Magazine.
Pay-Per-Click Search Engine Marketing: An Hour a Day A valuable guide to core PPC concepts, trends and the mechanics that make a campaign work. This book shows how to perform keyword research, structure campaigns and understand campaign setting and various pricing models. Learn to write ads, develop and test landing pages and more. Written by David Szetela and Website Magazine contributor Joseph Kerschbaum.
KaChing: How to Run an Online Business that Pays and Pays Joel Comm is definitely one of my favorites in the Web marketing community. In KaChing, he explains how to tap into your passions and create revenue streams through several interesting models. If you're serious about creating revenue online, read this book and apply Comm's best practices.
Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business An excellent book from Josh Bernhoff and Ted Schadler of Forrester Research that shares the necessary business tools and information to move an organization ahead of the competition. Discusses the four-step IDEA process of transforming customer-facing service, marketing and mobile apps, provides a tool to score projects and provides roadmaps for collaboration systems that stimulate and support innovation.
Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization.