As most enterprise marketers can attest, success with social media requires a great deal of time, resources and creative effort. Despite the potential effectiveness and the increasing maturity of the channel, however, many brands continue to struggle.
While 75 percent of marketing leaders now indicate that social media is generating a return on investment (compared to last year's 27 percent) according to Salesforce data, for example, 61 percent believe their social media processes still need work (Boston Retail Partners, 2016). While the opportunity may be there, enterprises know they have a long way to go to make the most it.
In this month's feature article of Website Magazine, Managing Editor Amberly Dressler suggests an alternative approach to social media, one that takes advantage of the channel's natural qualities - its collaborative nature and opportunity for a personalized, curated experience - that will continue to help brands deepen engagement with their followers and increase conversions and revenue in the process.
This issue also includes a great deal more to help companies and 'Net professionals like you make the most of their digital experience. In addition to the insights shared in Website Magazine's November 2016 feature article, readers will have access to other helpful articles on topics including augmented reality, inventory and order management, search engine optimization trends, digital design for universal accessibility and more from some of digital media's brightest mind.
This issue also offers useful information on conversion optimization, resources to build enterprise-ready chat bots, guidance for developing buyer personas, as well as a list of 50 social media software solutions.
As always, we hope you enjoy this issue of Website Magazine and encourage you to join us on the 'Net where our editors and industry contributors share the technologies and insights that matter most to Web success.
Best Web Wishes,
The data is available for enterprises wanting to take a more calculated approach to decision-making about the user experience, marketing campaigns and driving revenue. Next month, discover a simplified approach to gathering and leveraging needle-moving information in our December 2016 issue of Website Magazine.