Marketing Automation & the Perfect Audience

Marin Software, which provides a cross-channel performance advertising platform, and inbound marketing solution HubSpot, announced an integration that will enable marketers to sync their HubSpot landing pages and contact lsits with Perfect Audience - a retargeting platform for retargeting audiences.

When advertisers build landing pages and Smart Lists in HubSpot, they will be able to automatically create retargeting audiences by leveraging the Perfect Audience integration. The integration should help companies save time and advertise more effectively as the feature should make it easier to sync CRM efforts with paid online advertising campaigns on the Web, Facebook and Twitter.

"Perfect Audience allows HubSpot customers to take a more inbound approach to advertising by serving up relevant and personalized messaging to prospects," said Brian Halligan, CEO and co-founder of HubSpot. "This easy and powerful integration will enable HubSpot customers to create richer interactions with retargeting audiences -- and, we believe, ultimately drive business growth."