Digital advertising platform MediaMath, which offers solutions for media buying and data management, has raised more than $175 million in funding.
MediaMath took a $73.5 million Series C financing round, led by Boston-based growth equity firm Spring Lake Equity Partners, and increased its debt facility to $105 million, for a total funding of more than $175 million.
The funding will be used to continue MediaMath's rapid global growth and support its new international offices in the EMEA, APAC, and Latin American markets. Furthermore, the proceeds will help develop and accelerate the introduction of new products and features of its flagship technology, the TerminalOne Marketing Operating SystemTM, which enables modern marketers to re-engineer their marketing for transformative results.
"We have been looking to back a leader in the digital marketing space for quite some time," said Dan MacKeigan, partner at Spring Lake Equity Partners. "MediaMath's leading industry position, buoyed by their remarkable triple-digit year-over-year growth and best-in-class marketing platform, presented us with an opportunity that we could not pass up. They clearly have a keen understanding of a marketer's needs and a compelling long-term strategic vision. We are excited to support the company through this next phase of growth."
Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization.