Smartphones and tablets are playing increasingly prominent roles in a customer's purchase decision process today, accounting for 30 percent of conversions on Google and 35 percent of conversions on Facebook according to a new report from Marin Software.
Marin Software found that more than one out of every three ad conversions on Facebook took place on a mobile device during Q4 2014, an increase of 16 percent quarter-over-quarter. Despite objections in the past that purchasing on a mobile device was too cumbersome, the virtual tide seems to be changing, albeit slowly.
The report suggests, however, that this trend toward mobile conversion is consistent across channels, with similar increases recorded for search, social and display ads. For example, mobile devices comprised 31 percent of paid search impressions and 38 percent of search ad clicks on Google in Q3 2014. SUBSCRIBE FREE to Website Magazine - 12 Issues
Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization.