Ping Identity released PingFederate released a solution this week dubbed Cloud Identity Connectors which enables organizations to rely on cloud services providers and social networking sites for third-party user authentication. Ping Identity is a rather significant player in the market, securing 40 of the Fortune 100 using secure, open, standards like SAML, OpenID and OAuth.
The Ping Identity "Connectors" enable businesses to allow sign-on through (and connect with) six of the largest cloud service and social network sites, including Google (and other OpenID 2.0 providers), Salesforce and Facebook.
In a report from Blue Research released in February 2011, titled "Consumer Perceptions of Online Registration and Social Sign-In", 75 percent of line shoppers stated they may leave or note use a site that requires registration. When you successfully remove the barriers (in this case user registration) the result is not only a better user experience on the whole but higher user adoption, usage and purchase rates.
"The registration process is a source of frustration for consumers online - they are just as likely to leave a site as they are to spend the time to create a new identity profile. To increase registration and purchase rates, online businesses need to make access easier, without compromising security," said Roger Oberg, Vice President of Marketing for Ping Identity. "PingFederate Cloud Identity Connectors provide our customers with ways to simply and securely authenticate their users into their Web properties by leveraging LinkedIn and other popular social networking services."
Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization.