Publishflow the Real Deal in Real Time Competitive Monitoring

Kontexto, a provider of real time web services for media publishers, has released a live competitor monitoring service for news publishers dubbed publishflow. 

Based on data Kontexto collected from over 25 professional news organizations, the company discovered that a typical midsize news organization can spend over $1.5 million a year manually and repetitively looking for headline changes on competitor websites. Konexto estimates that on average, a mid size editorial team will spend upwards of 3000 collective hours every month manually monitoring competitor websites.  

"publishflow enables news organizations to realize significant cost savings and efficiencies by automating their daily competitor monitoring activities. Not only do editorial teams free up thousands of hours each month, but they also increase the number of competitor websites they can monitor," notes Tom St.John, CEO of Kontexto Inc.

The service uses a combination of live web dashboards and email notifications. Managing editors, web editors, reporters and bloggers can monitor the editorial moves of their competitors by monitoring over 8000 home pages and section pages for lead story changes, receive notification of competitor headline changes via live web dashboards or email notifications, and gain access to intra day and end of day competitor publishing summaries.

"Our desire to build publishflow was born out of conversations with news publishers around the world over the past 2 years. The common thread from these conversations is their desire to know what competitors are publishing as soon as possible. publishflow solves this problem for them and makes live competitor monitoring a reality for news publishers of all sizes," says Tom St.John, CEO of Kontexto Inc.

publishflow is delivered as software as a service. It takes a few minutes to activate and requires no integration.

A publishflow overview video can be viewed here: