There was plenty of acquisition and investment activity last week to keep industry watchers busy.
Let's take a closer look at some of the more interesting developments and get a better directional understanding of the digital software and solutions market.
+ Rightside Sells Enom to Tucows
Rightside Group, Ltd. (NAME), today announced that it has signed a definitive agreement for the sale of eNom to Tucows Inc. (TCX) for $83.5 million, less a net working capital adjustment of $6.8 million, resulting in net cash at closing of $76.7 million. eNom has approximately 14.5 million domains under management and generated approximately $116.5 million in revenue through Q3 2016, primarily from its wholesale registrar business. As part of Tucows, eNom will continue to be a distribution partner for Rightside's new gTLDs. The acquisition of eNom will add 14.5 million domains under management and 28,000 active resellers. That will give Tucows a total network of over 40,000 resellers globally and 29 million domains under management, making it the second largest domain registrar in the world.
+ Wix Acuires Customer & Loyalty Platform Flok
Wix announced it has entered into an agreement to acquire flok, a customer loyalty and engagement platform. flok's solutions are designed to increase customer value, generate organic referrals and boost small and medium businesses' online presence and reputation. The move supports Wix's strategic plan to further increase its portfolio of business technology solutions to give small and medium businesses easy ways to engage and reward their customers. The acquisition will provide Wix with stronger mobile CRM capabilities, a critical component for many local enterprises, and core to the company's revenues.
+ Oracle Buys Apiary
Oracle annnounced plans to acquire Apiary, a startup that makes tools for developing application programming interfaces for cloud software. Apiary is best known fo rthe APIFlow platform which enables developers to build, test and monitor their APIs. The acquisition would enable Oracle better manage the complexities surrounding connectivity and API proliferation in general. From an enterpise development perspective, this could be considered one of the most important acquisitions of the year, considering that it provides Oracle acess to millions of developers, not to mention the API's used most often.
+ AppsFlyer Raises 56 Million
Mobile applications continue to dominate the share of time spent by users on their smartphones, and it's driving developers to be increasingly concerned with measuring the interactions that are taking place, creating an excellent investment opportunity. Mobile attribution and data analytics solution AppsFlyer, for example, has raised an addditional $56 million in Series C financing, bringing its total to $84 million. The company reportedly grew revenues by 500 percent and increased staff from 40 to 240 in two years.
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Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization.