Small and medium-sized businesses that spend more rate search engine advertising and marketing (SEM, SEO, PPC) as an "extremely high" or "very high" priority" in the next 12 months according BIA/Kelsey's Local Commerce Monitor (LCM 18), an ongoing study of the advertising behaviors of SMBs.
BIA/Kelsey define higher-spending SMB's, called SMB Plus Spenders in the report, as those that spend more than $25,000 annually on advertising and promotion. SMB Plus Spenders spend, on average, nearly $79,000 annually on advertising and promotion.
"The LCM findings indicate small businesses want to improve on the ability for consumers to discover them," said Steve Marshall, director of research, BIA/Kelsey. "SEM, SEO, and pay per click are fundamental to achieving this goal, particularly with the growth of mobile search."
Local search revenues are expected to reach $7.2 billion in 2015, according to BIA/Kelsey's U.S. Local Media Forecast 2015, up from $7.1 billion in 2014. The forecast also indicates local mobile search will account for more than half (51.1 percent) of mobile ad spending in 2015.
Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization.