Website Magazine produces a suggested reading list for its readers once every few months and (lucky you) today's the day.
Our 2011 Spring Reading List for Web Professionals highlights just a few of the best books released recently.
Categories include search engine optimization, web design and development, affiliate programs, content management systems and more - including customer service via social media.
What are you reading right now? Share with Website Magazine and our community of 146,000 Web professionals by commenting below. You never know - it may make it on our upcoming Summer 2011 Recommended reading list!
You didn't think we'd create an essential reading list for Web professionals and not include our own book did you? Website Magazine is confident that Web 360 (free with any professional-level monthly subscription) will show you how to achieve greater success with your website. Whether you are brand new to the Internet or a Web pro in one or more fields looking to expand your base of knowledge (or train new hires), Web 360 will take you to the next level by guiding you through the fundamentals of Web success.
Affiliate Program Management - An Hour A Day Written by expert affiliate manager Geno Prussakov, this step-by-step guide for launching, managing and building an affiliate marketing program and provides practical, approachable, day-to-day tasks covering everything from market research and creating program terms to motivating affiliates to outperform even their own expectations.
Search Engine Optimization Secrets A true insiders guide to search engine optimization, Danny Dover (formerly of SEOmoz) and Erik Dafforn (of Intrapromote) provide readers with tactics, strategies and secrets for using SEO to improve rankings and drive traffic. The book also contains two full-length annotated SEO reports to help consultants.
Data Visualization With Flash Builder If you're interested in Web application development, author Cesare Rochhi shows readers how to design and create functionally apps that interact with remote data souces with the powerful tools available in Flash Builer. Learn how to build user interactions, create charts, work with audio and video and customize a UI.
Joomla 1.6: A Users Guide There's more than just Drupal and WordPress. Barrie North leverages his 20+ years of experience to guide readers step-by-step towards understanding content management, what Joomla does, and how its components fit together. Discover how to build Joomla sites from scratch and customize sites to fit specific needs.
Attention! This Book Will Make You Money Jim Kukral once again masterfully shows small businesses how to use attention getting online marketing to increase revenue. Attention! provides readers with strategies and techniques for creating compelling hooks, maintaining a good brand name, making money with online videos and social media, getting and keeping subscribers and selling on the Web.
Customer Service: New Rules for a Social Media World Social media expert Peter Shankman shows readers how to deliver amazing customer service using social media. Learn how to organize a social media team, listen to what key audiences are really saying, earn customer loyalty, rebuild credibility, capture customer knowledge and keep people talking.
Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization.