Ask 100 individuals responsible for conversion optimization what they do and you will receive 100 different answers.
What makes the practice of conversion rate optimization (CRO) as a professional specialty so interesting and intriguing (not to mention meaningful) is that it encompasses such a variety of different disciplines, from digital design and business strategy to Web analytics and online marketing. It's necessary to know just as much about the nuances of personalization as the science of development. Combined, that leads to complexities which are difficult for most enterprises to wrap their collective head around.
Fortunately, there are a near infinite supply of software tools, platforms and solutions that address the primary challenges of increasing and improving the rate of conversion for the benefit of a business.
What many are shocked to discover is not only how much overlap there is between many of the services, but just how different the myriad tools are that are used by CRO professionals; there are marketing automation systems, analytics platforms and pure-play A/B testing solutions, as well as personalization solutions and heat mapping products.
In this month's Website Magazine Top 50, readers will discover solutions that are actively being used today by those responsible for optimizing the conversion paths and processes of the digital experience.
While many will be familiar with companies like Adobe and Google (and the offerings these digital powerhouses provide), there are many other solutions that don't appear on the virtual radar of most 'Net professionals but remain incredibly useful and effective offerings. Enterprises can use established and emerging solutions to deepen engagement with users and, more importantly, increase revenues.
Let this month's Top 50 serve as your starting point as you begin optimizing your own brand's digital experience.