Using Giveaways to Generate Signups and Follows

If you've read anything about email marketing, you know the hardest part isn't hitting send, it's getting sign ups. It's a universal digital problem but there are some interesting approaches emerging which may offer some relief.

Ecommerce solution PrestaShop, for example, recently announced a partnership with Incentivibe to provide merchants an opportunity to expand their email list and social media engagement by incentivizing visitors with prizes. Prestashop merchants that implement the Incentivibe module are able to co-sponsor $500 worth of prizes for $25. The feature allows users to implement a suite of contest tools onto their PrestaShop store or Facebook page to promote campaigns to visitors. Incentivibe handles all the legal terms/conditions along with prize delivery, removing the burden of liability from online merchants.

"By partnering with Incentivibe, we're providing our merchants with the opportunity to effectively attract visitors, significantly increasing a merchant's conversion rate at a low cost. Incentivibe gives small to medium size ecommerce businesses the competitive advantage in a growing lucrative market," comments Karla Aguilar, PrestaShop Business Development Manager.