Authored by Website Magazine Editor-in-Chief Peter Prestipino, Web 360 is unlike any other book on Internet business, because it addresses the fundamental elements of achieving success on the Web. There are thousands upon thousands of new business tomes published annually on a variety of subjects, but few provide an insider's look at all the elements required to make an investment in the Web pay off as Web 360 does.
Whether you are brand new to the Internet or a Web pro in one or more fields, Web 360 will take you to the next level by guiding you through the fundamentals of Web success.
Inside Web 360 you will find topic chapters on domain names, website hosting, software, website design, content development, email marketing, social media, the local Web, social media, Internet advertising and analytics.
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Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization.