It's nearly impossible to go a whole day without hearing something about "omnichannel" and how it's the future of retail.
Whether or not that's because traditionally offline retailers are playing catch up and just now waking up to the realization that their success will depend in great part on the success of their digital initiatives is anyone's guess. One thing is certain though - adoption of solutions to ease the transition to a fully omnichannel presence is certainly underway.
Cloud-based retail order management system (OMS) provider OrderDynamics announced that Canadian footwear retailer Browns Shoes has selected the solution to power its omnichannel initiatives.
The OrderDynamics system will enable Browns to consolidate orders and bring the right products to key ship-from-store optimized locations, while allowing Browns to consolidate a customer's complete order into a single shipment as they leverage in-store inventory to fulfill consumer purchases.
"We ran a very rigorous and detailed review of what each order management vendor could offer to meet the requirements of our demanding business," said Alexandre Hubert, director of supply chain and logistics, Browns Shoes. "Many vendors simply did not offer the robust capabilities our business requires. With OrderDynamics, we were most impressed with their willingness to work with us as a true partner and adapt to meet our needs."
Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization.