As consumers continue to larger amounts of time on theirmobiledevices, both on the mobile Web and within apps, merchants have had to adapt.
In order for merchants to keep up with their consumers, many have had to turn to outside platforms and solutions.
Apptive, a mobile commerce app platform, has announced the newest version of its platform called Apptive 3.0.
There are a few key updates to the platform that will help merchants drive greater sales. The first is an integration withGoogle Analytics. Through this integration merchants will be able to instantly see how users are interacting with their apps and the revenue their apps are generating t any specific moment.
Also, Apptive introduced a new “Specials” module which enables merchants to deliver time-based push notifications app users. This functionality will enable merchants to users attention back to their app with alerts on deals and sales.
“Apptive 3.0 offers ecommerce merchants a powerful set of tools that make it easy to engage and convert mobile shoppers through smartphones and tablets,” says Chris Belew, CEO of Apptive. “It’s also a great way for ecommerce merchants to take advantage of the latest mobile shopping trends this holiday season.”