--- title: Free iPhone Apps Hardly Ever Used description: Pinch Media (iPhone business specialists) conducted an analysis and found that after downloading, iP... image: https://www.websitemagazine.com/hubfs/Imported_Blog_Media/app-Jan-23-2023-12-08-22-1430-AM-1-1-1.jpg --- [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) [![Website Magazine Logo](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x-1.png?width=586&height=145&name=gradient-regular@3x-1.png "Website Magazine Logo")](http://Website%20Services,%20Inc.) - [About](https://www.websitemagazine.com/about) - [FAQs](https://www.websitemagazine.com/about/faq) - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial Staff](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Resources](https://websitemagazine.tradepub.com) - [Newsletter](https://www.websitemagazine.com/newsletter-sign-up) - More - [Contact Us](https://www.websitemagazine.com/contact) [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) Search - [Latest](https://www.websitemagazine.com) - [Design](https://www.websitemagazine.com/web-design) - [Development](https://www.websitemagazine.com/web-development) - [SEO](https://www.websitemagazine.com/seo) - [Ecommerce](https://www.websitemagazine.com/ecommerce) - [Content](https://www.websitemagazine.com/content) - [Marketing](https://www.websitemagazine.com/marketing) - [Advertising](https://www.websitemagazine.com/advertising) - [Email](https://www.websitemagazine.com/email) - [Infographics](https://www.websitemagazine.com/infographics) - [View All Topics](https://www.websitemagazine.com/channels) # Free iPhone Apps Hardly Ever Used ![Michael Phillips](https://www.websitemagazine.com/hubfs/Michael%20Phillips.jpeg) [by Michael Phillips](https://www.websitemagazine.com/mobile/author/michael-phillips) 24 Feb, 2009 - - - [mailto:?Body=https://www.websitemagazine.com/mobile/free-iphone-apps-hardly-ever-used](mailto:?Body=https://www.websitemagazine.com/mobile/free-iphone-apps-hardly-ever-used) - Link Copied! ![Free iPhone Apps Hardly Ever Used](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/app-Jan-23-2023-12-08-22-1430-AM-1-1-1.jpg) [![](https://www.websitemagazine.com/hs-fs/hubfs/Imported_Blog_Media/iphone-Jan-23-2023-12-08-22-7520-AM-1-1-1.jpg?width=119&height=129&name=iphone-Jan-23-2023-12-08-22-7520-AM-1-1-1.jpg)Pinch Media](https://www.pinchmedia.com/) (iPhone business specialists) conducted an analysis and found that after downloading, iPhone apps are hardly used. According to the analysis of 30 million downloads, just 20% of free apps are revisited one day later. That number drops to 5% after four weeks and near zero after three months. Granted, it's likely that many of these apps are one-trick ponies (Koi Pond, for example), so they don't offer much after an initial run-through. Still, these numbers are discouraging for developers. The analysis also found that if an app makes the "Top 100" list in the App Store, downloads near double. Because of the surge in available apps (more than 15,000 are available), it's increasingly difficult to crack the Top 100. A free app needs more than 20,000 downloads in 24 hours to reach the top 25, double what was needed six months ago. The results suggest that not only do free apps fade from the forefront for users, but any free apps hoping to make money from embedded advertising are going to be disappointed. In short, developers might be better suited creating paid apps, and capitalizing on early revenue. Not only can they earn right away, but Pinch Media's study also suggests that paid apps get more use, presumably because once users have paid for something, they feel the need to use it. ![Michael Phillips](https://www.websitemagazine.com/hubfs/Michael%20Phillips.jpeg) [Michael Phillips](https://www.websitemagazine.com/mobile/author/michael-phillips) Masson specializes in helping brands articulate their purpose and communicate their value—through naming, campaigns, pitch decks, copy, video, and multi-platform, targeted content series. - - - - [mailto:michael.phillips@websitemagazine.com](mailto:michael.phillips@websitemagazine.com) #### Popular Post ### [Mobile banking can be actually good at getting cheaper funds ![Mobile banking can be actually good at getting cheaper funds](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/mobile_banking-200x200-Jan-23-2023-12-06-20-2386-AM-1-1-1.png)](https://www.websitemagazine.com/mobile/mobile-banking-can-be-actually-good-at-getting-cheaper-funds) ### [Apps Will Win the Olympic-Viewing Silver ![Apps Will Win the Olympic-Viewing Silver](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/sochi_100x100-2-1-1-1.png)](https://www.websitemagazine.com/mobile/apps-will-win-the-olympic-viewing-silver) ### [5 Ways to Go Beyond Google's Mobile Minimum ![5 Ways to Go Beyond Google's Mobile Minimum](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/local-pin-phone-image-Jan-23-2023-12-19-47-6461-AM-2-2-May-01-2023-09-26-53-6158-PM.png)](https://www.websitemagazine.com/mobile/5-ways-to-go-beyond-googles-mobile-minimum) #### Subscribe to Our Newsletter! [![](https://a.impactradius-go.com/display-ad/13053-1438301)](https://semrush.sjv.io/c/3976891/1438301/13053)![](https://imp.pxf.io/i/3976891/1438301/13053) #### Latest in Mobile Marketing [![Move Over Email - Mobile Wallets Could Be the Next Big Thing for Advertisers](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/clay-banks-XvS-uKUoUao-unsplash-1.jpg) Move Over Email - Mobile Wallets Could Be the Next Big Thing for Advertisers](https://www.websitemagazine.com/mobile/move-over-email-mobile-wallets-could-be-the-next-big-thing-for-advertisers) [![What Is Happening on Game of Thrones (In-App that Is)](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/got-1-1-1-1.png) What Is Happening on Game of Thrones (In-App that Is)](https://www.websitemagazine.com/mobile/what-is-happening-on-game-of-thrones-in-app-that-is) [![Is Your Site Prepared for M-Commerce?](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/mobile-Jan-23-2023-12-05-28-0845-AM-1-1-1.png) Is Your Site Prepared for M-Commerce?](https://www.websitemagazine.com/mobile/is-your-site-prepared-for-mcommerce) [![Analytics for Push Notifications in Progressive Web Apps](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/click1c-2-1-1-1.png) Analytics for Push Notifications in Progressive Web Apps](https://www.websitemagazine.com/mobile/analytics-for-push-notifications-in-progressive-web-apps) [![Text Messaging 2.0 Takeaways for Brands](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/clickd928f88ec5e163acbc5dff0000ff1aaa-4-1-1-1.png) Text Messaging 2.0 Takeaways for Brands](https://www.websitemagazine.com/mobile/text-messaging-2-0-takeaways-for-brands) [![Android App Usage Data for China (Finally)](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/china-smartphone-2-1-1-1.png) Android App Usage Data for China (Finally)](https://www.websitemagazine.com/mobile/android-app-usage-data-for-china-finally) [![gradient-regular@3x](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x.png?width=128&height=128&name=gradient-regular@3x.png)](https://www.websitemagazine.com/) 999 E Touhy Ave, Des Plaines, IL 60018   [info@websitemagazine.com](mailto:info@websitemagazine.com) [(888) 7WEBMAG](tel:18887932624) [(312) 313-6576](tel:13123136576) About - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Contact Us](https://www.websitemagazine.com/contact) Resources Membership - Login - Subscribe Signup for our newsletter © 2026 Website Magazine. All Rights Reserved - [Privacy Policy](https://www.websitemagazine.com/about/privacy) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Michael Phillips", "url" : "https://www.websitemagazine.com/mobile/author/michael-phillips" }, "dateModified" : "2023-05-01T21:37:10.394Z", "datePublished" : "2009-02-24T06:00:00.000Z", "headline" : "Free iPhone Apps Hardly Ever Used", "image" : [ "https://www.websitemagazine.com/hubfs/Imported_Blog_Media/app-Jan-23-2023-12-08-22-1430-AM-1-1-1.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.websitemagazine.com/mobile/free-iphone-apps-hardly-ever-used", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.websitemagazine.com/hubfs/gradient-regular@3x-1.png" }, "name" : "Website Services, Inc." } } ``` ```json { "@context" : "https://schema.org", "@type" : "NewsArticle", "author" : [ { "@type" : "Person", "name" : "Michael Phillips" } ], "headline" : "Free iPhone Apps Hardly Ever Used", "publisher" : { "name" : "Website Magazine", "url" : "https://www.websitemagazine.com/" } } ```