Pontiflex, the platform behind mobile signup advertising platform AdLeads, has announced an integration with small business marketing platform Constant Contact which will enable marketers and advertisers to acquire customers/leads through email, social and web and mobile marketing channels directly from the AdLeads self-service user interface.
With AdLeads, marketers can create an account, specify geo-targeting, create ad groups, design creative and launch "mobile signup" advertising campaigns. AdLeads works by enabling people to sign up to hear from the businesses they like without leaving the app they are using. They can connect to their favorite businesses by voluntarily sharing their name, email address, location and other information.
"The integration between AdLeads and Constant Contact will enable thousands of marketers to get new customers through mobile advertising," said Zephrin Lasker, co-Founder and CEO, Pontiflex. "For the first time, small businesses can quickly and affordably acquire new subscribers, fans and followers through advertising in mobile apps, and then market to them throughout the customer lifecycle via a simple and intuitive online marketing suite."
Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization.