--- title: Mobile Pay & UGC Nothing to giggle About description: The 2015 Future of Retail study from Walker Sands indicates while only four percent of consumers hav... image: https://www.websitemagazine.com/hubfs/Imported_Blog_Media/people-conversation_100x100-Jan-23-2023-12-15-28-2979-AM-1-1-1.png --- [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) [![Website Magazine Logo](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x-1.png?width=586&height=145&name=gradient-regular@3x-1.png "Website Magazine Logo")](http://Website%20Services,%20Inc.) - [About](https://www.websitemagazine.com/about) - [FAQs](https://www.websitemagazine.com/about/faq) - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial Staff](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Resources](https://websitemagazine.tradepub.com) - [Newsletter](https://www.websitemagazine.com/newsletter-sign-up) - More - [Contact Us](https://www.websitemagazine.com/contact) [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) Search - [Latest](https://www.websitemagazine.com) - [Design](https://www.websitemagazine.com/web-design) - [Development](https://www.websitemagazine.com/web-development) - [SEO](https://www.websitemagazine.com/seo) - [Ecommerce](https://www.websitemagazine.com/ecommerce) - [Content](https://www.websitemagazine.com/content) - [Marketing](https://www.websitemagazine.com/marketing) - [Advertising](https://www.websitemagazine.com/advertising) - [Email](https://www.websitemagazine.com/email) - [Infographics](https://www.websitemagazine.com/infographics) - [View All Topics](https://www.websitemagazine.com/channels) # Mobile Pay & UGC Nothing to giggle About ![Amberly Dressler](https://www.websitemagazine.com/hubfs/Amberly%20Dressler.jpeg) [by Amberly Dressler](https://www.websitemagazine.com/mobile/author/amberly-dressler) 04 Nov, 2015 - - - [mailto:?Body=https://www.websitemagazine.com/mobile/mobile-pay-and-ugc-nothing-to-giggle-about](mailto:?Body=https://www.websitemagazine.com/mobile/mobile-pay-and-ugc-nothing-to-giggle-about) - Link Copied! ![Mobile Pay & UGC Nothing to giggle About](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/people-conversation_100x100-Jan-23-2023-12-15-28-2979-AM-1-1-1.png) **The 2015 Future of Retail [study](https://www.walkersands.com/) from Walker Sands indicates while only four percent of consumers have used Apple Pay in the past year, 18 percent say its introduction makes them more likely to make a purchase with their smartphone in the near future.**   This is good news for Oven Bits, which just launched [Pivot](https://getpivot.io/) - offering native checkout with Apple Pay, using Demandware. Pivot, a native [mobile commerce](https://www.websitemagazine.com/definition/m-commerce) app (available on both [iOS](https://appsto.re/us/atHx9.i) and [Android](https://play.google.com/store/apps/details?id=com.giggle.giggle)) is built on the [Demandware Commerce Cloud](https://www.demandware.com/commerce-cloud/) and can be white-labeled and fully customized for brands. Oven Bits successfully launched Pivot(R) for baby product retailer, [giggle.com](https://www.giggle.com/), using a revenue-sharing model. The app makes it possible for customers to complete their orders in seconds, as they can either snap a picture of their credit card or check out using Apple Pay (which of course stores billing info so it doesn't need to be re-entered).   What's more, since [moms are heavily engaged on social media](https://www.pewinternet.org/2015/07/16/parents-and-social-media/), the app wisely leverages user-generated content (like pictures users publicly post on their social media accounts) to have "fresh, relatable content." This is done through [Olapic](https://www.websitemagazine.com/search?term=olapic), which turns consumer-generated photos and videos into brand assets (reducing content-generating demands while increasing conversions).   ![](https://www.websitemagazine.com/hs-fs/hubfs/Imported_Blog_Media/giggle-screenshot-1-2-1-1-1.png?width=322&height=572&name=giggle-screenshot-1-2-1-1-1.png)   Olapic even associates the products in the photos with product details, allowing customers to easily add items to their shopping cart or gift registry.   ![Amberly Dressler](https://www.websitemagazine.com/hubfs/Amberly%20Dressler.jpeg) [Amberly Dressler](https://www.websitemagazine.com/mobile/author/amberly-dressler) Head of analyst relations, public relations, customer advocacy (People Heroes), customer community, content marketing (full funnel/lifecycle), content operations and optimization, reputation management and social media. 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All Rights Reserved - [Privacy Policy](https://www.websitemagazine.com/about/privacy) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Amberly Dressler", "url" : "https://www.websitemagazine.com/mobile/author/amberly-dressler" }, "dateModified" : "2023-05-03T11:47:00.772Z", "datePublished" : "2015-11-04T06:00:00.000Z", "headline" : "Mobile Pay & UGC Nothing to giggle About", "image" : [ "https://www.websitemagazine.com/hubfs/Imported_Blog_Media/people-conversation_100x100-Jan-23-2023-12-15-28-2979-AM-1-1-1.png" ], "mainEntityOfPage" : { "@id" : "https://www.websitemagazine.com/mobile/mobile-pay-and-ugc-nothing-to-giggle-about", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.websitemagazine.com/hubfs/gradient-regular@3x-1.png" }, "name" : "Website Services, Inc." } } ``` ```json { "@context" : "https://schema.org", "@type" : "NewsArticle", "author" : [ { "@type" : "Person", "name" : "Amberly Dressler" } ], "headline" : "Mobile Pay & UGC Nothing to giggle About", "publisher" : { "name" : "Website Magazine", "url" : "https://www.websitemagazine.com/" } } ```