It's no secret, consumers love their Ensighten, an omnichannel data and tag management provider, has announced a new offering built into its Ensighten Mobile platform called App Experience Optimization.
The new module enables marketers to test and optimize their in-app experiences for consumers by offering real-time mobile app tagging without the delay of resubmitting to the app store. Marketers are able to test their apps in two ways: A/B and multivariate testing. Through these tests, marketers are able to asses which aspects of their apps are connecting with consumers (like layout, colors and images) and which are not.
"As we look at the way consumer behavior is shifting, it's clear apps will serve as the basis for much of the consumer activity across devices," said Ensighten founder and CEO Josh Manion. "At Ensighten, we are focused on providing marketers with the most robust capabilities to drive one-to-one, omni-channel marketing experiences."