The single most significant challenge - and, of course, the greatest opportunity - for digital media professionals and Web workers of all types is undeniably within mobile.
Mavens and pundits across the 'Net have been waiting (for what seems like years, by our count) for the day to arrive when a mobile presence took priority over a desktop/ Web presence. For many merchants, service providers and information publishers, that day has arrived - or is at least finally in sight.
A reliable barometer of interest in any new channel or platform is often global advertising spend, and when it comes to mobile, that investment has been phenomenal. A recent analysis released by the Interactive Advertising Bureau (IAB) found that the global mobile advertising market was worth $5.3 billion in 2011 with 31.4 percent generated in North America alone. Let the good mobile times roll.
Mobile is important in a variety of ways, however, and not just for advertisers looking to drive greater brand awareness and mindshare with a high-income, hyper-connected consumer. It's also very much about the power given to consumers and the experience that is created thanks to these devices. According to com- Score's February 2012 Local Search Usage Study, 61 percent of smartphone users conduct local searches from their devices (with a significant portion continuing on to buy), and more than half of the U.S. smartphone population used their devices to perform retail research while inside a store in 2011.
There is much more data available to reveal that people are increasingly reliant on their smartphones for the performance of a variety of daily tasks, but usage, my Web friends, does not in every case indicate preference. A recent eMarketer study found that purchases made on a PC/laptop are still preferred by 87 percent of consumers. Mobile has its problems as it stands today, but there's no time like the present to meet the numerous challenges head-on - because that is what the consumer of today wants.
This month's Website Magazine Top 50 list provides a timely and topical look at all things mobile. From advertising and marketing to design and development, if you are ready to get started with mobile, then you are in the right place. Readers will find mobile design tools such as those provided by DudaMobile (#3), mobile marketing solutions such as Trumpia (#12), mobile advertising networks such as GreyStripe (#24) and Millennial Media (#28), mobile application analytics vendors like Localytics (#36) and Flurry (#9), app-based mobile payment processors such as Bango (#4), and who could forget the mobile application builders like appmakr (#8) or mobile development platforms like Wakanda (#22)?
There's no one mobile strategy you can employ today to win a consumer tomorrow. Those that have experienced any level of mobile success understand that mobile is but a new opportunity - one that Web workers and all digital media professionals should begin taking very seriously. In next month's issue of Website Magazine, our editors will highlight some of the best mobile presences available today.
As the Editor-in-Chief of Website Magazine and President of Website Services, Peter has established himself as a prominent figure in the digital marketing industry. With a wealth of experience and knowledge, Peter has been a driving force in shaping the landscape of digital marketing. His leadership in creating innovative and targeted marketing campaigns has helped numerous businesses achieve their revenue growth goals. Under his direction, Website Magazine has become a trusted source of information and insights for digital marketers worldwide. As President of Website Services, Peter oversees a team of talented professionals who specialize in SEO/SEM, email marketing, social media, and digital advertising. Through his hands-on approach, he ensures that his team delivers exceptional results to their clients. With a passion for digital marketing, Peter is committed to staying up-to-date with the latest industry trends and technologies, making him a sought-after thought leader in the field.