With the holidays just around the corner, most brands are focusing on putting the finishing touches on their marketing strategies - digging up last year's analytics, checking their inventory and conducting keyword research.
With all of this holiday planning, it can be easy for businesses to overlook some of the simple things, like social profile design. But with the change in seasons (hello autumn!), it is important that brands also change their cover photos (and in some cases profile pictures) from summary bliss to autumn awesomeness.
Before updating your company's social profiles, get some inspiration by checking out seven of the awesomely autumn social designs below:
Chances are you have either already enjoyed a pumpkin spice latte from Starbucks this season, or have seen a social status update from a friend who has. To capitalize on the popular drink's success, Starbucks wasted no time in updating its Twitter cover photo for autumn. The image not only shows off the company's most popular fall drinks, but also adds a pumpkin-shaped cookie for good measure.
Not all cover photos have to show off autumn-themed products to celebrate the change in seasons. Some businesses, like arts and crafts retailer Michaels, make a statement by featuring a simple and sleek text-based design. That said, it is important to note that part of the retailer's business is scrapbooking, so by featuring the phrase "Make Fall Memories," Michaels is subtly promoting to its scrapbooking customer segment.
Walt Disney World is not only ready for pumpkin spice lattes, but pumpkin carvings too! The theme park has updated its Twitter account with a pretty dramatic image of its theme park decorated for the Halloween season, as well as included a Mickey Mouse-carved pumpkin as its profile picture.
Not only does Trumpia decorate its Facebook profile with a cover image that features leaves changing color in the fall, but the company also makes it easy for visitors to find out exactly what kind of services it provides by featuring a bold text description.
Sears is celebrating the change in season with both its cover photo and profile picture on Twitter. The retailer not only displays an autumn-inspired image of people having fun with falling leaves, but also includes a marketing hashtag on both its profile picture and cover image - #FallForAll. By doing this, consumers can see the hashtag whenever the company posts a status update, which increases the visibility of the marketing campaign and could also boost consumer participation.
More than 5 million people like The Weather Channel's Facebook page to learn about the top weather stories every day. Since seasons are a big part of weather, it is no surprise that The Weather Channel wasted no time in updating its cover photo to a simple autumn landscape with minimalistic text that states "It's Amazing Out There."
A picture can speak a thousand words, which is why Lowe's features a simple autumn-inspired cover photo on its Twitter profile. While the photo doesn't include any text or direct promotions, it shows the retailer's audience how they can decorate their own patios to get them ready for the new season.
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