--- title: "Consumers More Likely to Purchase What They \"Like" description: Of course, everyone likes to be liked, but what does a like really represent? Accordi... image: https://www.websitemagazine.com/hubfs/Imported_Blog_Media/fblike-mini-Jan-23-2023-02-17-47-9210-PM-1-1-1.gif --- [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) [![Website Magazine Logo](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x-1.png?width=586&height=145&name=gradient-regular@3x-1.png "Website Magazine Logo")](http://Website%20Services,%20Inc.) - [About](https://www.websitemagazine.com/about) - [FAQs](https://www.websitemagazine.com/about/faq) - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial Staff](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Resources](https://websitemagazine.tradepub.com) - [Newsletter](https://www.websitemagazine.com/newsletter-sign-up) - More - [Contact Us](https://www.websitemagazine.com/contact) [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) Search - [Latest](https://www.websitemagazine.com) - [Design](https://www.websitemagazine.com/web-design) - [Development](https://www.websitemagazine.com/web-development) - [SEO](https://www.websitemagazine.com/seo) - [Ecommerce](https://www.websitemagazine.com/ecommerce) - [Content](https://www.websitemagazine.com/content) - [Marketing](https://www.websitemagazine.com/marketing) - [Advertising](https://www.websitemagazine.com/advertising) - [Email](https://www.websitemagazine.com/email) - [Infographics](https://www.websitemagazine.com/infographics) - [View All Topics](https://www.websitemagazine.com/channels) # Consumers More Likely to Purchase What They "Like ![Allison Howen](https://www.websitemagazine.com/hubfs/Allison%20Howen.jpeg) [by Allison Howen](https://www.websitemagazine.com/social-media/author/allison-howen) 31 Jan, 2012 - - - [mailto:?Body=https://www.websitemagazine.com/social-media/consumers-more-likely-to-purchase-what-they-like](mailto:?Body=https://www.websitemagazine.com/social-media/consumers-more-likely-to-purchase-what-they-like) - Link Copied! ![Consumers More Likely to Purchase What They ](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/fblike-mini-Jan-23-2023-02-17-47-9210-PM-1-1-1.gif) **![](https://www.websitemagazine.com/hs-fs/hubfs/Imported_Blog_Media/fblike-mini-4-1-1-1.gif?width=75&height=75&name=fblike-mini-4-1-1-1.gif)Of course, everyone likes to be liked, but what does a "like" really represent?** According to a new study, Facebook likes may represent more than just a brand's popularity, instead, likes may actually represent loyal customers. Customer experience consulting firm [eVOC Inisghts](https://www.evocinsights.com/) has released the results of its latest social networking report, which reveal that 54 percent of consumers are somewhat or much more likely to purchase from a brand that they have liked. Other statistics from the study show that 87 percent of U.S. consumers are currently using a social networking site, and 66 percent are looking for special offers and coupons on Facebook. Additionally, more than half of social network users are accessing the sites via a mobile device, and 59 percent of users have liked a Facebook page in the last 6 months. This study shows the importance of social media marketing and how statistics such as "likes" can actually turn into conversions. Marketers should be leveraging social media sites like Facebook to engage consumers, build brand loyalty and effectively promote their brands on and offline. *"Simply incorporating the Facebook 'Like' button plugin into your website or online marketing campaign, is a win for brands,"* says Liz Webb, Managing Partner of eVOC Insights. ![Allison Howen](https://www.websitemagazine.com/hubfs/Allison%20Howen.jpeg) [Allison Howen](https://www.websitemagazine.com/social-media/author/allison-howen) I'm a creative and adaptable journalist with experience in both print and digital media. Some of my best attributes include my social media management, writing and video editing skills. Skills: • Managing social media accounts with tools like HootSuite and Sprout Social • Creating and marketing content for print and digital media • Editing videos with software like Avid Media Composer • Composing articles with Adobe InCopy • Strong knowledge of AP Style • Skilled at interviewing and writing • Able to work on a deadline and produce quality results • Organized and detail oriented • Innovative problem solver - - - [mailto:ahowen@websitemagazine.com](mailto:ahowen@websitemagazine.com) #### Popular Post ### [The Importance of Social Media in Education ![The Importance of Social Media in Education](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/social-media-in-education-2-1-1-1.png)](https://www.websitemagazine.com/social-media/importance-of-social-media-in-education) ### [SERPs, Twitter and Chicago Hot Dogs ![SERPs, Twitter and Chicago Hot Dogs](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-23-2023-02-31-43-9298-PM-Apr-10-2023-01-49-07-1925-PM-1-1.png)](https://www.websitemagazine.com/social-media/serps-twitter-and-chicago-hot-dogs) ### [9 Benefits of Snapchat for Business ![9 Benefits of Snapchat for Business](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/snap-2-1-1.jpg)](https://www.websitemagazine.com/social-media/9-benefits-of-snapchat-for-business) #### Subscribe to Our Newsletter! 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All Rights Reserved - [Privacy Policy](https://www.websitemagazine.com/about/privacy) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Allison Howen", "url" : "https://www.websitemagazine.com/social-media/author/allison-howen" }, "dateModified" : "2023-05-01T22:24:28.868Z", "datePublished" : "2012-01-31T06:00:00.000Z", "headline" : "Consumers More Likely to Purchase What They \"Like", "image" : [ "https://www.websitemagazine.com/hubfs/Imported_Blog_Media/fblike-mini-Jan-23-2023-02-17-47-9210-PM-1-1-1.gif" ], "mainEntityOfPage" : { "@id" : "https://www.websitemagazine.com/social-media/consumers-more-likely-to-purchase-what-they-like", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.websitemagazine.com/hubfs/gradient-regular@3x-1.png" }, "name" : "Website Services, Inc." } } ``` ```json { "@context": "https://schema.org", "@type": "NewsArticle", "headline": "Consumers More Likely to Purchase What They "Like", "author": [ { "@type": "Person", "name": "Allison Howen" } ], "publisher":{ "name": "Website Magazine", "url": "https://www.websitemagazine.com/" } } ```