--- title: Long Live the Facebook Post description: Did you know that Facebook posts have a lifetime? According to Facebook exposure ranking tool EdgeR... image: https://www.websitemagazine.com/hubfs/Imported_Blog_Media/Facebook-logo-icon-Jan-23-2023-02-31-14-3389-PM-3-1-1.png --- [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) [![Website Magazine Logo](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x-1.png?width=586&height=145&name=gradient-regular@3x-1.png "Website Magazine Logo")](http://Website%20Services,%20Inc.) - [About](https://www.websitemagazine.com/about) - [FAQs](https://www.websitemagazine.com/about/faq) - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial Staff](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Resources](https://websitemagazine.tradepub.com) - [Newsletter](https://www.websitemagazine.com/newsletter-sign-up) - More - [Contact Us](https://www.websitemagazine.com/contact) [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) Search - [Latest](https://www.websitemagazine.com) - [Design](https://www.websitemagazine.com/web-design) - [Development](https://www.websitemagazine.com/web-development) - [SEO](https://www.websitemagazine.com/seo) - [Ecommerce](https://www.websitemagazine.com/ecommerce) - [Content](https://www.websitemagazine.com/content) - [Marketing](https://www.websitemagazine.com/marketing) - [Advertising](https://www.websitemagazine.com/advertising) - [Email](https://www.websitemagazine.com/email) - [Infographics](https://www.websitemagazine.com/infographics) - [View All Topics](https://www.websitemagazine.com/channels) # Long Live the Facebook Post ![Allison Howen](https://www.websitemagazine.com/hubfs/Allison%20Howen.jpeg) [by Allison Howen](https://www.websitemagazine.com/social-media/author/allison-howen) 25 Jan, 2012 - - - [mailto:?Body=https://www.websitemagazine.com/social-media/long-live-the-facebook-post](mailto:?Body=https://www.websitemagazine.com/social-media/long-live-the-facebook-post) - Link Copied! ![Long Live the Facebook Post](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/Facebook-logo-icon-Jan-23-2023-02-31-14-3389-PM-3-1-1.png) ***![](https://www.websitemagazine.com/hs-fs/hubfs/Imported_Blog_Media/ripfacebook-mini-4-1-1-1.gif?width=75&height=75&name=ripfacebook-mini-4-1-1-1.gif)Did you know that Facebook posts have a lifetime?*** According to Facebook exposure ranking tool [EdgeRank Checker](https://edgerankchecker.com/), the life of a Facebook post begins when it is posted live on the social network, and it ends when the growth in engagement is less than 10 percent between hourly snapshots. So how long do posts usually live? A new [study](https://edgerankchecker.com/blog/2012/01/post-lifetime-how-long-does-a-facebook-post-live/) from EdgeRank Checker reveals that the average Business Page post lifetime is about 3 hours and 7 minutes, and the median post lifetime is 2 hours and 56 minutes. Meaning that most businesses and brands are experiencing post lifetimes around 3 hours long. It is important to know when a post dies so that businesses can plan how far apart content should be posted. The study notes that when a post is receiving steady engagement from fans, it is more likely to stay on top of the feed as a Highlighted Story, which makes the content more visible, and can lead to a longer lifetime. However, the study also reveals that having multiple living posts could lead to cannibalization, and actually end up reducing fan engagement. Keep your content alive on Facebook as long as possible. *Here are a few tips for pumping some life into your posts:* **Attract Attention.** This can be done through unique posts, using actionable words or attaching pictures and videos to your posts. By including eye-catching content, your audience will want to engage with your brand. **Create Contests.** By posting a trivia question or a riddle and promoting a free gift giveaway to a lucky fan, fans will have an incentive to interact with your post, and may even share your contest post with their friends and followers. **Be Consistent.** Make sure that you are posting multiple times a day, every day, so that your fans can expect great content from you on a regular basis. However, quality content is key - so don't post just to post, otherwise your fans may think that you are a spammer. ![Allison Howen](https://www.websitemagazine.com/hubfs/Allison%20Howen.jpeg) [Allison Howen](https://www.websitemagazine.com/social-media/author/allison-howen) I'm a creative and adaptable journalist with experience in both print and digital media. Some of my best attributes include my social media management, writing and video editing skills. Skills: • Managing social media accounts with tools like HootSuite and Sprout Social • Creating and marketing content for print and digital media • Editing videos with software like Avid Media Composer • Composing articles with Adobe InCopy • Strong knowledge of AP Style • Skilled at interviewing and writing • Able to work on a deadline and produce quality results • Organized and detail oriented • Innovative problem solver - - - [mailto:ahowen@websitemagazine.com](mailto:ahowen@websitemagazine.com) #### Popular Post ### [The Importance of Social Media in Education ![The Importance of Social Media in Education](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/social-media-in-education-2-1-1-1.png)](https://www.websitemagazine.com/social-media/importance-of-social-media-in-education) ### [SERPs, Twitter and Chicago Hot Dogs ![SERPs, Twitter and Chicago Hot Dogs](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-23-2023-02-31-43-9298-PM-Apr-10-2023-01-49-07-1925-PM-1-1.png)](https://www.websitemagazine.com/social-media/serps-twitter-and-chicago-hot-dogs) ### [9 Benefits of Snapchat for Business ![9 Benefits of Snapchat for Business](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/snap-2-1-1.jpg)](https://www.websitemagazine.com/social-media/9-benefits-of-snapchat-for-business) #### Subscribe to Our Newsletter! 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All Rights Reserved - [Privacy Policy](https://www.websitemagazine.com/about/privacy) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Allison Howen", "url" : "https://www.websitemagazine.com/social-media/author/allison-howen" }, "dateModified" : "2023-05-01T22:18:01.340Z", "datePublished" : "2012-01-25T06:00:00.000Z", "headline" : "Long Live the Facebook Post", "image" : [ "https://www.websitemagazine.com/hubfs/Imported_Blog_Media/Facebook-logo-icon-Jan-23-2023-02-31-14-3389-PM-3-1-1.png" ], "mainEntityOfPage" : { "@id" : "https://www.websitemagazine.com/social-media/long-live-the-facebook-post", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.websitemagazine.com/hubfs/gradient-regular@3x-1.png" }, "name" : "Website Services, Inc." } } ``` ```json { "@context" : "https://schema.org", "@type" : "NewsArticle", "author" : [ { "@type" : "Person", "name" : "Allison Howen" } ], "headline" : "Long Live the Facebook Post", "publisher" : { "name" : "Website Magazine", "url" : "https://www.websitemagazine.com/" } } ```