--- title: Managing Your Social Business description: Perhaps the most challenging aspect of succeeding online today is managing the increasingly importan... image: https://www.websitemagazine.com/hubfs/Imported_Blog_Media/dex-mini-2-1-1-1.gif --- [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) [![Website Magazine Logo](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x-1.png?width=586&height=145&name=gradient-regular@3x-1.png "Website Magazine Logo")](http://Website%20Services,%20Inc.) - [About](https://www.websitemagazine.com/about) - [FAQs](https://www.websitemagazine.com/about/faq) - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial Staff](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Resources](https://websitemagazine.tradepub.com) - [Newsletter](https://www.websitemagazine.com/newsletter-sign-up) - More - [Contact Us](https://www.websitemagazine.com/contact) [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) Search - [Latest](https://www.websitemagazine.com) - [Design](https://www.websitemagazine.com/web-design) - [Development](https://www.websitemagazine.com/web-development) - [SEO](https://www.websitemagazine.com/seo) - [Ecommerce](https://www.websitemagazine.com/ecommerce) - [Content](https://www.websitemagazine.com/content) - [Marketing](https://www.websitemagazine.com/marketing) - [Advertising](https://www.websitemagazine.com/advertising) - [Email](https://www.websitemagazine.com/email) - [Infographics](https://www.websitemagazine.com/infographics) - [View All Topics](https://www.websitemagazine.com/channels) # Managing Your Social Business ![Pete Prestipino](https://www.websitemagazine.com/hubfs/Pete%20Prestipino.jpeg) [by Pete Prestipino](https://www.websitemagazine.com/social-media/author/pete-prestipino) 19 Jan, 2009 - - - [mailto:?Body=https://www.websitemagazine.com/social-media/managing-your-social-business](mailto:?Body=https://www.websitemagazine.com/social-media/managing-your-social-business) - Link Copied! ![Managing Your Social Business](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/dex-mini-2-1-1-1.gif) Perhaps the most challenging aspect of succeeding online today is managing the increasingly important social side of business. That may be less of an issue thanks to an application released yesterday by [Mercury Grove](https://mercurygrove.com).  The product, **[Dex](https://dexapp.com)**, is an online Customer Relationship Management (CRM) tool wherein contacts manage their own profiles, colleagues share networks, and automatic alerts are generated to you let users know when they should get in touch with someone. Sounds like something we all could use. The real value is that Dex provides constant feedback to users on the health of their professional relationships through a contact rating system, and by monitoring how a person uses the system, their business transactions, and by importing their email and phone activity.  Dex provides weekly status updates on important contacts, and reminds users when too much time has passed between interaction. While you might be hesitant to give Dex your data, the value proposition of building stronger relationships is most certainly attractive. "Dex removes the need for 'data babysitting', giving professionals time to focus on building relationships, not building databases," explained Scott Annan, Mercury Grove's CEO. "If the information about your contacts is on the web you can find it in dex." Following the beta period, the company plans to charge businesses $20 per user per month. Personal accounts for now however are free. ![Pete Prestipino](https://www.websitemagazine.com/hubfs/Pete%20Prestipino.jpeg) [Pete Prestipino](https://www.websitemagazine.com/social-media/author/pete-prestipino) Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization. - - - [mailto:peter@websitemagazine.com](mailto:peter@websitemagazine.com) #### Popular Post ### [The Importance of Social Media in Education ![The Importance of Social Media in Education](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/social-media-in-education-2-1-1-1.png)](https://www.websitemagazine.com/social-media/importance-of-social-media-in-education) ### [SERPs, Twitter and Chicago Hot Dogs ![SERPs, Twitter and Chicago Hot Dogs](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-23-2023-02-31-43-9298-PM-Apr-10-2023-01-49-07-1925-PM-1-1.png)](https://www.websitemagazine.com/social-media/serps-twitter-and-chicago-hot-dogs) ### [9 Benefits of Snapchat for Business ![9 Benefits of Snapchat for Business](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/snap-2-1-1.jpg)](https://www.websitemagazine.com/social-media/9-benefits-of-snapchat-for-business) #### Subscribe to Our Newsletter! 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All Rights Reserved - [Privacy Policy](https://www.websitemagazine.com/about/privacy) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Pete Prestipino", "url" : "https://www.websitemagazine.com/social-media/author/pete-prestipino" }, "dateModified" : "2023-05-01T22:16:43.688Z", "datePublished" : "2009-01-19T06:00:00.000Z", "headline" : "Managing Your Social Business", "image" : [ "https://www.websitemagazine.com/hubfs/Imported_Blog_Media/dex-mini-2-1-1-1.gif" ], "mainEntityOfPage" : { "@id" : "https://www.websitemagazine.com/social-media/managing-your-social-business", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.websitemagazine.com/hubfs/gradient-regular@3x-1.png" }, "name" : "Website Services, Inc." } } ``` ```json { "@context" : "https://schema.org", "@type" : "NewsArticle", "author" : [ { "@type" : "Person", "name" : "Pete Prestipino" } ], "headline" : "Managing Your Social Business", "publisher" : { "name" : "Website Magazine", "url" : "https://www.websitemagazine.com/" } } ```