A study of advertising campaigns on top social networks by ClickForensics found a click fraud rate of 11.5 percent in Q1 2010 as the overall industry click fraud rate rose to 17.4 percent.
ClickForensics studied online campaigns from a cross-section of advertisers and ad networks and found that click-fraud volume from the leading social networking sites (Facebook, TWitter, MySpace, LinkedIn) was significantly lower than the industry average. In Q1 2010, the countries outside North America with significant CPC traffic producing the greatest volume of click fraud were the Philippines, Ukraine and China, respectively.
"While a handful of suspected click fraud schemes on social networking sites have been alleged by individual advertisers, it's widely assumed that these sites are less vulnerable to click fraud schemes," said Paul Pellman, CEO of Click Forensics. "The results of our new study corroborate this by tracking a lower overall click fraud rate on social networks than we've ever tracked on traditional PPC venues. Conversely, the overall industry rate seems to be creeping higher, so we recommend marketers continue to be watchful of their campaigns."
Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization.