--- title: Vanity URLs and Getting Social description: How do you increase interaction with your brand? Perhaps you should take a page form online footwear... image: https://www.websitemagazine.com/hubfs/Imported_Blog_Media/supershoes-mini-1-1-1-1.gif --- [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) [![Website Magazine Logo](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x-1.png?width=586&height=145&name=gradient-regular@3x-1.png "Website Magazine Logo")](http://Website%20Services,%20Inc.) - [About](https://www.websitemagazine.com/about) - [FAQs](https://www.websitemagazine.com/about/faq) - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial Staff](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Resources](https://websitemagazine.tradepub.com) - [Newsletter](https://www.websitemagazine.com/newsletter-sign-up) - More - [Contact Us](https://www.websitemagazine.com/contact) [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) Search - [Latest](https://www.websitemagazine.com) - [Design](https://www.websitemagazine.com/web-design) - [Development](https://www.websitemagazine.com/web-development) - [SEO](https://www.websitemagazine.com/seo) - [Ecommerce](https://www.websitemagazine.com/ecommerce) - [Content](https://www.websitemagazine.com/content) - [Marketing](https://www.websitemagazine.com/marketing) - [Advertising](https://www.websitemagazine.com/advertising) - [Email](https://www.websitemagazine.com/email) - [Infographics](https://www.websitemagazine.com/infographics) - [View All Topics](https://www.websitemagazine.com/channels) # Vanity URLs and Getting Social ![Pete Prestipino](https://www.websitemagazine.com/hubfs/Pete%20Prestipino.jpeg) [by Pete Prestipino](https://www.websitemagazine.com/social-media/author/pete-prestipino) 14 Dec, 2009 - - - [mailto:?Body=https://www.websitemagazine.com/social-media/vanity-urls-and-getting-social](mailto:?Body=https://www.websitemagazine.com/social-media/vanity-urls-and-getting-social) - Link Copied! ![Vanity URLs and Getting Social](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/supershoes-mini-1-1-1-1.gif) **How do you increase interaction with your brand? Perhaps you should take a page form online footwear retailer Supershoes.com, who has given its visitor/users the ability to create Vanity URLs.** The feature allows visitors to select a custom vanity URL for their profile pages on the site which can be populated with their favorite products and even uniquely tagged items. These Vanity Pages offer customizable profile pictures and "page stats" that seek to engage customers with a tally of Visitors, "Likes", "Retweets", and "Facebook shares" their page has garnered. The Vanity Page design promotes the social shopping concept with a "Profile Grid" showing the profile images of the most "liked" Vanity Pages and a "Live Feed" that shows actions being taken across the site in real time. Sharing is encouraged not only through the personalized, easy-to-share URL but with heavy tie-ins to Facebook and Twitter.   Vanity URLs are just the latest step in Supershoes.com's strategy of increasing interaction and socialization across its site. In September of this year the company reported double digit increases in product page visits, conversion rate and customer interactions on product pages by launching a number of new features including the ability to rank, tag and share products customers like or dislike.  "Love It", "Hate It", "Tag It" and "Share It" buttons were added to all product pages this past May.   "Customers want to connect with each other and to do so in real time" explains Frank Malsbenden, VP, General Manager of Vision Retailing, Inc., "our Vanity Pages are designed to focus on these two key components of ecommerce specifically: social connectivity and Real Time Web." ![Pete Prestipino](https://www.websitemagazine.com/hubfs/Pete%20Prestipino.jpeg) [Pete Prestipino](https://www.websitemagazine.com/social-media/author/pete-prestipino) Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization. - - - [mailto:peter@websitemagazine.com](mailto:peter@websitemagazine.com) #### Popular Post ### [The Importance of Social Media in Education ![The Importance of Social Media in Education](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/social-media-in-education-2-1-1-1.png)](https://www.websitemagazine.com/social-media/importance-of-social-media-in-education) ### [SERPs, Twitter and Chicago Hot Dogs ![SERPs, Twitter and Chicago Hot Dogs](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-23-2023-02-31-43-9298-PM-Apr-10-2023-01-49-07-1925-PM-1-1.png)](https://www.websitemagazine.com/social-media/serps-twitter-and-chicago-hot-dogs) ### [9 Benefits of Snapchat for Business ![9 Benefits of Snapchat for Business](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/snap-2-1-1.jpg)](https://www.websitemagazine.com/social-media/9-benefits-of-snapchat-for-business) #### Subscribe to Our Newsletter! 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All Rights Reserved - [Privacy Policy](https://www.websitemagazine.com/about/privacy) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Pete Prestipino", "url" : "https://www.websitemagazine.com/social-media/author/pete-prestipino" }, "dateModified" : "2023-05-01T22:16:34.542Z", "datePublished" : "2009-12-14T06:00:00.000Z", "headline" : "Vanity URLs and Getting Social", "image" : [ "https://www.websitemagazine.com/hubfs/Imported_Blog_Media/supershoes-mini-1-1-1-1.gif" ], "mainEntityOfPage" : { "@id" : "https://www.websitemagazine.com/social-media/vanity-urls-and-getting-social", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.websitemagazine.com/hubfs/gradient-regular@3x-1.png" }, "name" : "Website Services, Inc." } } ``` ```json { "@context" : "https://schema.org", "@type" : "NewsArticle", "author" : [ { "@type" : "Person", "name" : "Pete Prestipino" } ], "headline" : "Vanity URLs and Getting Social", "publisher" : { "name" : "Website Magazine", "url" : "https://www.websitemagazine.com/" } } ```