Give Your Customers Some Sugar

Allison Howen
by Allison Howen 13 Nov, 2013

An enterprise can't survive without customers, which is why Customer Relationship Management (CRM) systems have become a must-have tool for savvy business professionals.


In an effort to outshine other solutions in the industry (we're looking at you, Salesforce), SugarCRM has revamped its platform to offer a more immersive, intuitive interface that focuses on individual users. The new user experience has been dubbed Sugar UX, learn more about it below:


- User-first Design - The new version of Sugar offers enhancements to increase the productivity of CRM users. The platform features inline editing throughout the system, streamlined visual forecasting and enhanced data quality and de-duplication to enable more informed interactions.


- Advanced Contextual Intelligence - Sugar presents contextual intelligence about every individual contact, company, lead, case and opportunity, in a visual format that can also be personalized. This helps users make better business decisions that are guided by data, including internal data like financials and ERP, as well as data from third party applications and social channels, like Box, Docusign, Dunn & Bradstreet, IBM and Hootsuite.


- Enhanced Collaboration - Sugar UX offers CRM collaboration with context-sensitive activity streams embedded into the user interface. The enhanced streams present the most relevant insight into the account, contact, lead or opportunity being viewed. Activity streams can also include system notifications, team updates, third party data and rich media in order to provide more complete customer histories and allow individuals and teams to collaborate, share and offer more consistent service to every customer.


"The CRM market has grown to more than $20 billion in its 20-year history, and only serves 20 million users," says Larry Augustin, CEO of SugarCRM. "In comparison, more than 200 million people use business social networking sites. The CRM market hasn't yet reached its full potential. We're addressing this market gap with a groundbreaking new release focused on the needs of the individual, not just management."