Increase Traffic: 8 Conversion Optimization Tools to Know

Jane Hurst
by Jane Hurst 22 Mar, 2016

As a business owner, one has one ultimate goal: to make money.

In order to do that, they need to have customers. It is so important to use all of the tools at one's disposal to bring more traffic to their website. The following are conversion optimization tools that some of the top businesses all over the world are successfully using to increase their traffic and sales.

1. BrowserStack

This testing tool is for use on real browsers in Windows OS and Mac, and there are many pre-installed developer tools that make this an easy tool to use. There are a variety of flexible packages, with the least expensive, and simplest, starting at $19 per month. The only drawback with this introductory plan is that there is no mobile or tablet testing included.

2. CROMonitor

This tool lets business owners see what A/B tests other business owners are using, thereby letting them see what problems their competitors may be having. This can be extremely useful information that one can use to drive traffic to their own site. There are no pricing plans as of yet, but there is a credit system.

3. Shopify LogoMaker

Shopify has a tool that will help anyone, even those who are not artistic, create awesome business logos. LogoMaker is easy to use, and in just a few minutes, great logos can be created. All business owners need to do is enter their business names, choose an icon, and then choose a position (center, left, right, etc.). Then, the logo is automatically created simply by clicking a button.

4. ExitMonitor

While it is important to be careful when using calls to action, they are an important part of any online marketing campaign. One must know how to use them, and when, to make sure that visitors are using them and not just ignoring them because they are annoying. A basic plan starts at $249 per month, but there is a free plan that doesn't have as many features.

5. Receiptful

The more professional a company looks, the more traffic they are going to get, and the higher conversion rates are going to be. Business owners need to take into consideration everything that their customers see, including receipts which may encourage repeat business. Receiptful not only provides businesses with free, attractive receipts, it also offers advanced analytics, upsells, more. All products look great on all devices, including smartphones and tablets.

6. HelloBar

This is a wonderful tool to use for driving traffic to any page that needs to be promoted. There is always a call to action that visitors are encouraged to use, to ensure that they get to where business owners want them to be. Paid plans start at just $4.95 per 100 click throughs, per month, and you only pay for real clicks received.

7. UserZoom

There are certain things that people look for when they are visiting various ecommerce websites. Business owners need to use tools like UserZoom to be able to focus on the things that are going to increase conversion rates, including websites, apps, products and the final user. Plans start at $1,000, with the least expensive plan including a two-month subscription and one study plan.

8. GetSmiley

Here is a tool that lets business owners know what people are thinking and feeling while visiting their websites. This information is then used to help market to each customer accordingly. Emolytics offers a plugin that people will see on a website, and that plugin will help business owners learn the moods of their visitors. At this time, there is no information available about pricing plans for this tool.

Jane Hurst is a freelance writer from San Francisco. You can find her on Twitter and Linkedin!