Is This the Future of the CRM?

Peter Devereaux
by Peter Devereaux 06 Jan, 2015
Is This the Future of the CRM?

While few will deny that customer relationship management (CRM) is one of the most vital components to a successful digital enterprise today, no one knows what the future holds for these important systems. Or do they? 

Pipeliner CRM, known primarily as a "visually-focused" CRM for sales teams, has released a new version of their CRM software (which the company calls Elements) that adds several new and very interesting dimensions to the product and which, in many ways, may signal a new age for customer relationship management systems altogether. Highlighted in the release is Pipeliner's Buyer Center feature, a visualization tool that enables Pipeliner customers to map the organizations they sell into. The Pipeliner Buying Center includes a "relationship graph" of the ways that different contacts and accounts are interconnected, and allows users to designate multiple influencers and decision makers with an opportunity. 

"We've been moving and growing so quickly, we knew it was the right time to take an even larger role in helping CRM evolve," said Nikolaus Kimla. "With our new corporate identity and the product design that accompanies it, our platform takes a quantum leap forward towards becoming the nerve center for businesses and their sales teams."

Peter Devereaux
Peter Devereaux
As the Editor-in-Chief of Website Magazine and President of Website Services, Peter has established himself as a prominent figure in the digital marketing industry. With a wealth of experience and knowledge, Peter has been a driving force in shaping the landscape of digital marketing. His leadership in creating innovative and targeted marketing campaigns has helped numerous businesses achieve their revenue growth goals. Under his direction, Website Magazine has become a trusted source of information and insights for digital marketers worldwide. As President of Website Services, Peter oversees a team of talented professionals who specialize in SEO/SEM, email marketing, social media, and digital advertising. Through his hands-on approach, he ensures that his team delivers exceptional results to their clients. With a passion for digital marketing, Peter is committed to staying up-to-date with the latest industry trends and technologies, making him a sought-after thought leader in the field.