--- title: Matching Content to Consumers description: Artificial intelligence is influencing nearly every aspect of the consumer experience, including how automobiles are bought and sold. image: https://www.websitemagazine.com/hubfs/Imported_Blog_Media/car-driving-text-Jan-23-2023-02-19-55-1503-PM-1-1-1.jpg --- [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) [![Website Magazine Logo](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x-1.png?width=586&height=145&name=gradient-regular@3x-1.png "Website Magazine Logo")](http://Website%20Services,%20Inc.) - [About](https://www.websitemagazine.com/about) - [FAQs](https://www.websitemagazine.com/about/faq) - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial Staff](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Resources](https://websitemagazine.tradepub.com) - [Newsletter](https://www.websitemagazine.com/newsletter-sign-up) - More - [Contact Us](https://www.websitemagazine.com/contact) [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) Search - [Latest](https://www.websitemagazine.com) - [Design](https://www.websitemagazine.com/web-design) - [Development](https://www.websitemagazine.com/web-development) - [SEO](https://www.websitemagazine.com/seo) - [Ecommerce](https://www.websitemagazine.com/ecommerce) - [Content](https://www.websitemagazine.com/content) - [Marketing](https://www.websitemagazine.com/marketing) - [Advertising](https://www.websitemagazine.com/advertising) - [Email](https://www.websitemagazine.com/email) - [Infographics](https://www.websitemagazine.com/infographics) - [View All Topics](https://www.websitemagazine.com/channels) # Matching Content to Consumers ![Pete Prestipino](https://www.websitemagazine.com/hubfs/Pete%20Prestipino.jpeg) [by Pete Prestipino](https://www.websitemagazine.com/software/author/pete-prestipino) 16 Jan, 2023 - - - [mailto:?Body=https://www.websitemagazine.com/software/matching-content-to-consumers](mailto:?Body=https://www.websitemagazine.com/software/matching-content-to-consumers) - Link Copied! ![Matching Content to Consumers](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/car-driving-text-Jan-23-2023-02-19-55-1503-PM-1-1-1.jpg) ## **Artificial intelligence is influencing nearly every aspect of the consumer experience, including how automobiles are bought and sold.** [**Outsell**](https://www.outsell.com/)**, a marketing automation/CRM offering designed for auto dealers, for example, recently announced that it has launched a new addition to its AI-driven NeuroMotics platform: [Inventory Mover](https://www.outsell.com/inventorymover/r).** The inventory recommendation engine will make it possible to automatically sort through consumers in an auto dealer's database, identify in-market consumers, predict which cars will appeal to each consumer, and dynamically shows unique live inventory recommendations to each consumer via automated, individualized emails. Outsell suggested that its clients are experiencing returns from 9 times to 30 times their investment in the platform. With every car sitting unsold, dealers can pay hundreds of dollars in interest (which cuts into their profits), making automated solutions of this nature quite appealing to automotive dealers. "Inventory Mover significantly enhances a dealer's ability to move their inventory quicker," said Bryan Harwood, President of Outsell. "Outsell not only helps dealers determine who's in market, but can now match the right inventory that appeals most to individual consumers. Our dealer customers are excited about this new solution -- a significant number have already subscribed to it, pre-launch." ![Pete Prestipino](https://www.websitemagazine.com/hubfs/Pete%20Prestipino.jpeg) [Pete Prestipino](https://www.websitemagazine.com/software/author/pete-prestipino) Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization. - - - [mailto:peter@websitemagazine.com](mailto:peter@websitemagazine.com) #### Popular Post ### [How Online Booking Helps Businesses Modernize and Innovate ![How Online Booking Helps Businesses Modernize and Innovate](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/shutterstock_1710009919-2-1-1-1.jpg)](https://www.websitemagazine.com/software/how-online-booking-helps-businesses) ### [The Best New Tech to Grow Your Startup ![The Best New Tech to Grow Your Startup](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/startup-3-1-1-1.png)](https://www.websitemagazine.com/software/the-best-new-tech-to-grow-your-startup) ### [Billing Made Simple with Aestiva Professional Software ![Billing Made Simple with Aestiva Professional Software](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-23-2023-12-20-23-1553-AM-4-3-May-01-2023-10-21-18-8253-PM.png)](https://www.websitemagazine.com/software/billing-made-simple-with-aestiva-professional-software) #### Subscribe to Our Newsletter! 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All Rights Reserved - [Privacy Policy](https://www.websitemagazine.com/about/privacy) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Pete Prestipino", "url" : "https://www.websitemagazine.com/software/author/pete-prestipino" }, "dateModified" : "2023-05-01T22:18:50.384Z", "datePublished" : "2023-01-16T06:00:00.000Z", "headline" : "Matching Content to Consumers", "image" : [ "https://www.websitemagazine.com/hubfs/Imported_Blog_Media/car-driving-text-Jan-23-2023-02-19-55-1503-PM-1-1-1.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.websitemagazine.com/software/matching-content-to-consumers", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.websitemagazine.com/hubfs/gradient-regular@3x-1.png" }, "name" : "Website Services, Inc." } } ``` ```json { "@context" : "https://schema.org", "@type" : "NewsArticle", "author" : [ { "@type" : "Person", "name" : "Pete Prestipino" } ], "headline" : "Matching Content to Consumers", "publisher" : { "name" : "Website Magazine", "url" : "https://www.websitemagazine.com/" } } ```