--- title: Predict Content Performance Before Writing description: After revamping its content marketing platform just a year ago, Inboundwriter is unveiling new funct... image: https://www.websitemagazine.com/hubfs/Imported_Blog_Media/content-chalkboard_100x100-Jan-23-2023-02-16-36-7367-PM-1-1-1.png --- [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) [![Website Magazine Logo](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x-1.png?width=586&height=145&name=gradient-regular@3x-1.png "Website Magazine Logo")](http://Website%20Services,%20Inc.) - [About](https://www.websitemagazine.com/about) - [FAQs](https://www.websitemagazine.com/about/faq) - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial Staff](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Resources](https://websitemagazine.tradepub.com) - [Newsletter](https://www.websitemagazine.com/newsletter-sign-up) - More - [Contact Us](https://www.websitemagazine.com/contact) [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) Search - [Latest](https://www.websitemagazine.com) - [Design](https://www.websitemagazine.com/web-design) - [Development](https://www.websitemagazine.com/web-development) - [SEO](https://www.websitemagazine.com/seo) - [Ecommerce](https://www.websitemagazine.com/ecommerce) - [Content](https://www.websitemagazine.com/content) - [Marketing](https://www.websitemagazine.com/marketing) - [Advertising](https://www.websitemagazine.com/advertising) - [Email](https://www.websitemagazine.com/email) - [Infographics](https://www.websitemagazine.com/infographics) - [View All Topics](https://www.websitemagazine.com/channels) # Predict Content Performance Before Writing ![Allison Howen](https://www.websitemagazine.com/hubfs/Allison%20Howen.jpeg) [by Allison Howen](https://www.websitemagazine.com/software/author/allison-howen) 09 Sep, 2015 - - - [mailto:?Body=https://www.websitemagazine.com/software/predict-content-performance-before-writing](mailto:?Body=https://www.websitemagazine.com/software/predict-content-performance-before-writing) - Link Copied! ![Predict Content Performance Before Writing](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/content-chalkboard_100x100-Jan-23-2023-02-16-36-7367-PM-1-1-1.png) **After revamping its content marketing platform just a [year ago](https://www.websitemagazine.com/blog/determine-content-performance-before-development), Inboundwriter is unveiling new functionalities and is reporting a 4x average improvement in its customers' content traffic performance.** The content marketing software uses predictive analytics and big data to forecast how much traffic a piece of content will generate before it is written. In addition to predicting traffic numbers, the platform provides writers with data-driven suggestions to help them create more engaging content for their target audience. The platform also focuses on evergreen content to help writers build consistent traffic over time. Updates to the [InboundWriter](https://www.inboundwriter.com/) platform include a new user-interface, automated performance reporting that is integrated with Google Analytics and enhanced analytics that make it easier for users to find new topics for content creation. What's more, the company plans on launching additional functionality in the coming months, which aims to improve the "ideation" process and make it more efficient for users to find new content topics. "Often the term 'ground-breaking' gets tossed around lightly, especially when it comes to new products," said InboundWriter CEO, Skip Besthoff. "We are thrilled to have proven, and to continue to prove, that InboundWriter is indeed a disruptive and necessary product in content marketing; a groundbreaker. We look forward to the day when all content marketers discover that predictive content analytics is the first step to successful web content. According to the company, the Inboundwriter platform has driven an average of 3.8x traffic improvement within the first 90 days of a customer deployment since it was revamped last year - with the smallest measured impact being 1.7x and the highest being 7.7x. What's more, the company has grown its customer base from 20-pilot accounts to more than 100 enterprise account deployments. ![](https://www.websitemagazine.com/hs-fs/hubfs/Imported_Blog_Media/IBWaudienceintent-Jan-23-2023-02-16-37-0825-PM-1-1-1.png?width=630&height=362&name=IBWaudienceintent-Jan-23-2023-02-16-37-0825-PM-1-1-1.png) --- --- ![Allison Howen](https://www.websitemagazine.com/hubfs/Allison%20Howen.jpeg) [Allison Howen](https://www.websitemagazine.com/software/author/allison-howen) I'm a creative and adaptable journalist with experience in both print and digital media. Some of my best attributes include my social media management, writing and video editing skills. Skills: • Managing social media accounts with tools like HootSuite and Sprout Social • Creating and marketing content for print and digital media • Editing videos with software like Avid Media Composer • Composing articles with Adobe InCopy • Strong knowledge of AP Style • Skilled at interviewing and writing • Able to work on a deadline and produce quality results • Organized and detail oriented • Innovative problem solver - - - [mailto:ahowen@websitemagazine.com](mailto:ahowen@websitemagazine.com) #### Popular Post ### [How Online Booking Helps Businesses Modernize and Innovate ![How Online Booking Helps Businesses Modernize and Innovate](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/shutterstock_1710009919-2-1-1-1.jpg)](https://www.websitemagazine.com/software/how-online-booking-helps-businesses) ### [The Best AI Tools for Business that You Can Use Today ![The Best AI Tools for Business that You Can Use Today](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-23-2023-02-28-07-1869-PM-Apr-10-2023-01-47-55-7928-PM-4-3.png)](https://www.websitemagazine.com/software/the-best-ai-tools-for-business-that-you-can-use-today) ### [Unload Tabs in Chrome to Increase Performance ![Unload Tabs in Chrome to Increase Performance](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/chrome-logo-icon-4-1-1-1.png)](https://www.websitemagazine.com/software/unload-tabs-in-chrome-to-increase-performance) #### Subscribe to Our Newsletter! [![](https://a.impactradius-go.com/display-ad/13053-1438301)](https://semrush.sjv.io/c/3976891/1438301/13053)![](https://imp.pxf.io/i/3976891/1438301/13053) #### Latest in Software [![Redefining Content Intelligence](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/adobe-logo-icon-Jan-23-2023-02-17-49-9470-PM-1-1-1.png) Redefining Content Intelligence](https://www.websitemagazine.com/software/redefining-content-intelligence) [![Ditching Medium for WordPress? There's an Import Tool for That.](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/wplogo_400x400-2-1-1-1.png) Ditching Medium for WordPress? There's an Import Tool for That.](https://www.websitemagazine.com/software/ditching-medium-for-wordpress-theres-an-import-tool-for-that) [![Finding A Better Paywall Solution for Digital Publishers](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/b7ehwctv_400x400-2-1-1-1.png) Finding A Better Paywall Solution for Digital Publishers](https://www.websitemagazine.com/software/finding-a-better-paywall-solution-for-digital-publishers) [![Google Earth Enterprise Now Open Source](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/unsplash-33017-2-1-1-1.jpg) Google Earth Enterprise Now Open Source](https://www.websitemagazine.com/software/google-earth-enterprise-now-open-source) [![Digital Privacy Matters: Janrain Gets Ahead of the GDPR](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/janrain14-Jan-23-2023-02-17-10-6625-PM-1-1-1.jpg) Digital Privacy Matters: Janrain Gets Ahead of the GDPR](https://www.websitemagazine.com/software/digital-privacy-matters-janrain-gets-ahead-of-the-gdpr) [![Best Practices on Implementing Sentiment Analysis Across Marketing Efforts](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/unsplash51017e-Jan-23-2023-02-23-32-7534-PM-1-1.jpg) Best Practices on Implementing Sentiment Analysis Across Marketing Efforts](https://www.websitemagazine.com/software/best-practices-on-implementing-sentiment-analysis-across-marketing-efforts) [![gradient-regular@3x](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x.png?width=128&height=128&name=gradient-regular@3x.png)](https://www.websitemagazine.com/) 999 E Touhy Ave, Des Plaines, IL 60018   [info@websitemagazine.com](mailto:info@websitemagazine.com) [(888) 7WEBMAG](tel:18887932624) [(312) 313-6576](tel:13123136576) About - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Contact Us](https://www.websitemagazine.com/contact) Resources Membership - Login - Subscribe Signup for our newsletter © 2026 Website Magazine. All Rights Reserved - [Privacy Policy](https://www.websitemagazine.com/about/privacy) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Allison Howen", "url" : "https://www.websitemagazine.com/software/author/allison-howen" }, "dateModified" : "2023-05-01T22:18:21.892Z", "datePublished" : "2015-09-09T05:00:00.000Z", "headline" : "Predict Content Performance Before Writing", "image" : [ "https://www.websitemagazine.com/hubfs/Imported_Blog_Media/content-chalkboard_100x100-Jan-23-2023-02-16-36-7367-PM-1-1-1.png" ], "mainEntityOfPage" : { "@id" : "https://www.websitemagazine.com/software/predict-content-performance-before-writing", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.websitemagazine.com/hubfs/gradient-regular@3x-1.png" }, "name" : "Website Services, Inc." } } ``` ```json { "@context" : "https://schema.org", "@type" : "NewsArticle", "author" : [ { "@type" : "Person", "name" : "Allison Howen" } ], "headline" : "Predict Content Performance Before Writing", "publisher" : { "name" : "Website Magazine", "url" : "https://www.websitemagazine.com/" } } ```