The Best New Tech to Grow Your Startup

Corey Bray
by Corey Bray 24 Apr, 2017

There is no denying the fact that technology has changed the face of business in the past 10 years. Tasks that once took whole departments of people have been relegating to software-as-a-service (SaaS), streamlining processes, making companies more efficient while saving money.


Here are a few technologies that have changed the face of business and how we do things:


  • Mobile Applications: Apps need very little explanation. They have exploded from just a few hundred in 2008, to over 6 million in 2017. It is difficult to find a business today that does not have a mobile application and most business applications can be accessed on an app with some functionality.

  • Cloud Computing: The days of downloading and storing items on an external hard drive are quickly disappearing for small businesses. With the cloud, businesses no longer have to worry about being able to keep up with the customer demand or if their server or Internet will crash during a large sale. The fear of crashes and losing data can be thrown out the window with the right provider. A recent survey found that 85 percent of enterprises have a multi-cloud strategy and that enterprises run 32 percent of workloads in public cloud and 43 percent in private cloud. Expect these numbers to grow exponentially in the coming years.
  • Customer Segmentation and Data: Companies are now able to glean data about their customers spending habits, family life, and work habits through customer segmentation. From targeted ads using search history on your computer, to your purchases at your local grocery store, data is available for every segment of our population. Many companies are  segmenting their customers, because the technology is readily available and it allows them to take their business even further than they ever thought possible
  • Outsourcing: Companies are now able to simplify their current practices by utilizing services and programs that other companies have created and focus on what they do best. This is typically something that is charged for but it is cheaper than other options. Outsourcing is a smart move for many companies and it has become extremely popular in the business world.

Whether you are just starting out or you are simply looking for a way that you can further your business with technology without spending too much money, here are a few companies that can help you achieve your goals. These are only a few examples of companies that provide technology that can be utilized by small businesses in fact; they are all services that I use within my own business.




Are you tired of diving into your booking and accounting on a daily basis? Then Bench is the solution that you have been looking for. Bench is a company with intuitive software that does your bookkeeping for you. If your bookkeeping is not maintained, it can be difficult to determine if you are reaching your goals or being profitable in your business. However, while it is a very important part of the business, bookkeeping is also one that can take up a lot of time and there are some people who may not even know how to do it correctly. That is where Bench comes into the picture. 




If your business has been having trouble trying to determine an affordable way to provide a 401 (K) option for your employees, then it is time to consider Guideline, which makes the 401(K) process easy for both the employer and the employee. It is easy for a business to set up a 401(K) option for their employees and it is even easier for employees to enroll and start saving their own money for retirement. As they say, it is everything you want in a retirement account and more. 





HR is a big component of any business and if you do not yet have the money to hire someone to take care of this full time, then your solution could be Gusto, which provides a way for you to manage HR, benefits, and even payroll through their platform. You have the option of choosing just one of their products or the entire suite of products for your business. 


These are just a few of the companies that are making an impact with their technology innovations. Technology can only get better from here and business will be one of the areas that experiences the direct impact.


What technology companies do you use to streamline your business?


About the Author

Corey Bray is the CEO and Founder of LegalNature. A serial entrepreneur, Corey has successfully exited several startups and is currently focused on revolutionizing the business document industry.