It's difficult to imagine what the day of a 'Net professional might look like without software (Web-based or that of any other variety, e.g. desktop).
In 2015, there are solutions for everything; from platforms for designing and developing brands' digital foundations to myriad offerings available for testing, optimizing and analyzing every aspect of the modern customer experience. It's easy to understand why spending in this important industry segment is accelerating so dramatically.
In its 2014 IT spending forecast, Gartner projected IT spending (which is already in the multi-billion dollar range annually) would increase 2.4 percent in 2015 - up from 1.9 percent growth in 2014. Gartner, of course, is not alone in its optimistic projections. Forrester Research projected 5.3 percent growth for 2015 and 5.9 percent for 2016. And the area with the highest likely growth rate? You guessed it, enterprise software - the solutions today's brands use to conduct business on the Internet and engage their audience across channels.
Software comes in so many forms that it can be exceedingly difficult for stakeholders to develop a master list of essential solutions for their enterprise. In their pursuit of 'Net success, businesses (whether they are purely digital or have a brick-and- mortar component) must first identify what specific segments of the software industry will be most valuable to their team of Web professionals when managing a digital presence. Where do you begin? Focus on the basics.
In this month's Top 50 from Website Magazine, the focus is on those solutions that, time and again, prove essential to success. Readers will find both established leaders and emerging contenders for their software dollars in six categories including Web content management systems (CMSs), ecommerce, customer relationship management (CRM), marketing, project management and help desk solutions. Let this Top 50 serve as the inspiration as you roll out your next project or replatform in the months and years to come.
As the Editor-in-Chief of Website Magazine and President of Website Services, Peter has established himself as a prominent figure in the digital marketing industry. With a wealth of experience and knowledge, Peter has been a driving force in shaping the landscape of digital marketing. His leadership in creating innovative and targeted marketing campaigns has helped numerous businesses achieve their revenue growth goals. Under his direction, Website Magazine has become a trusted source of information and insights for digital marketers worldwide. As President of Website Services, Peter oversees a team of talented professionals who specialize in SEO/SEM, email marketing, social media, and digital advertising. Through his hands-on approach, he ensures that his team delivers exceptional results to their clients. With a passion for digital marketing, Peter is committed to staying up-to-date with the latest industry trends and technologies, making him a sought-after thought leader in the field.