Video at the Tipping Point

Video technology provider Kaltura publisheds its 3rd annual State of Enterprise Video report and found that 59 percent of respondents indicated that video capabilities are currently integrated into their intranet and a further 30 percent are considering following them down this digital path.   


Integration of video into social business platforms is also proving popular according to Kaltura's study. 42% of respondents say that their businesses have done this already, with 45% considering doing the same.


The report also explored factors that enterprises consider critical to the success of video portal. The ability to search, browse, and watch videos on mobile devices was cited as extremely or very important to 72 percent, for example, while the ability to show different content to different groups (67%), detailed analytics on users and media entries (62%), in-video search based on transcription (51%), in-video quizzing (38%) and encouraging participation through gamification (38%) were also cited. 


"Our latest report on video in the enterprise shows that video has reached a tipping point, with 59% of enterprises having integrated video into their intranets and 42% having integrated video capabilities into social business platforms. Video helps businesses of all shapes and sizes to meet many of their business goals more easily because it is such a natural tool for any business activity that requires communication or collaboration. Any enterprise that has so far resisted putting in place an enterprise-wide video strategy risks being left behind as their video-fueled competitors start to pull ahead of the pack," said Kaltura Chairman and CEO, Ron Yekutiel.