--- title: Video at the Tipping Point description: Video technology provider Kaltura publisheds its 3rd annual State of Enterprise Video report and fou... image: https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-23-2023-02-24-40-5303-PM-Apr-10-2023-01-48-07-3351-PM-Apr-25-2023-03-51-45-0580-AM-4.png --- [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) [![Website Magazine Logo](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x-1.png?width=586&height=145&name=gradient-regular@3x-1.png "Website Magazine Logo")](http://Website%20Services,%20Inc.) - [About](https://www.websitemagazine.com/about) - [FAQs](https://www.websitemagazine.com/about/faq) - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial Staff](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Resources](https://websitemagazine.tradepub.com) - [Newsletter](https://www.websitemagazine.com/newsletter-sign-up) - More - [Contact Us](https://www.websitemagazine.com/contact) [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) Search - [Latest](https://www.websitemagazine.com) - [Design](https://www.websitemagazine.com/web-design) - [Development](https://www.websitemagazine.com/web-development) - [SEO](https://www.websitemagazine.com/seo) - [Ecommerce](https://www.websitemagazine.com/ecommerce) - [Content](https://www.websitemagazine.com/content) - [Marketing](https://www.websitemagazine.com/marketing) - [Advertising](https://www.websitemagazine.com/advertising) - [Email](https://www.websitemagazine.com/email) - [Infographics](https://www.websitemagazine.com/infographics) - [View All Topics](https://www.websitemagazine.com/channels) # Video at the Tipping Point ![Peter Devereaux](https://www.websitemagazine.com/hubfs/Peter_Devereaux.png) [by Peter Devereaux](https://www.websitemagazine.com/software/author/peter-devereaux) 17 Nov, 2016 - - - [mailto:?Body=https://www.websitemagazine.com/software/video-at-the-tipping-point](mailto:?Body=https://www.websitemagazine.com/software/video-at-the-tipping-point) - Link Copied! ![Video at the Tipping Point](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-23-2023-02-24-40-5303-PM-Apr-10-2023-01-48-07-3351-PM-Apr-25-2023-03-51-45-0580-AM-4.png) **Video technology provider Kaltura publisheds its 3rd annual [State of Enterprise Video](https://site.kaltura.com/State-of-Enterprise-Video-Survey-2016.html) report and found that 59 percent of respondents indicated that video capabilities are currently integrated into their intranet and a further 30 percent are considering following them down this digital path. **     Integration of video into social business platforms is also proving popular according to Kaltura's study. 42% of respondents say that their businesses have done this already, with 45% considering doing the same.   The report also explored factors that enterprises consider critical to the success of video portal. The ability to search, browse, and watch videos on mobile devices was cited as extremely or very important to 72 percent, for example, while the ability to show different content to different groups (67%), detailed analytics on users and media entries (62%), in-video search based on transcription (51%), in-video quizzing (38%) and encouraging participation through gamification (38%) were also cited.    "Our latest report on video in the enterprise shows that video has reached a tipping point, with 59% of enterprises having integrated video into their intranets and 42% having integrated video capabilities into social business platforms. Video helps businesses of all shapes and sizes to meet many of their business goals more easily because it is such a natural tool for any business activity that requires communication or collaboration. Any enterprise that has so far resisted putting in place an enterprise-wide video strategy risks being left behind as their video-fueled competitors start to pull ahead of the pack," said Kaltura Chairman and CEO, Ron Yekutiel. ![Peter Devereaux](https://www.websitemagazine.com/hubfs/Peter_Devereaux.png) [Peter Devereaux](https://www.websitemagazine.com/software/author/peter-devereaux) As the Editor-in-Chief of Website Magazine and President of Website Services, Peter has established himself as a prominent figure in the digital marketing industry. With a wealth of experience and knowledge, Peter has been a driving force in shaping the landscape of digital marketing. His leadership in creating innovative and targeted marketing campaigns has helped numerous businesses achieve their revenue growth goals. Under his direction, Website Magazine has become a trusted source of information and insights for digital marketers worldwide. As President of Website Services, Peter oversees a team of talented professionals who specialize in SEO/SEM, email marketing, social media, and digital advertising. Through his hands-on approach, he ensures that his team delivers exceptional results to their clients. With a passion for digital marketing, Peter is committed to staying up-to-date with the latest industry trends and technologies, making him a sought-after thought leader in the field. - - - - - [mailto:peter.devereaux@websitemagazine.com](mailto:peter.devereaux@websitemagazine.com) #### Popular Post ### [How Online Booking Helps Businesses Modernize and Innovate ![How Online Booking Helps Businesses Modernize and Innovate](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/shutterstock_1710009919-2-1-1-1.jpg)](https://www.websitemagazine.com/software/how-online-booking-helps-businesses) ### [The Best New Tech to Grow Your Startup ![The Best New Tech to Grow Your Startup](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/startup-3-1-1-1.png)](https://www.websitemagazine.com/software/the-best-new-tech-to-grow-your-startup) ### [Billing Made Simple with Aestiva Professional Software ![Billing Made Simple with Aestiva Professional Software](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-23-2023-12-20-23-1553-AM-4-3-May-01-2023-10-21-18-8253-PM.png)](https://www.websitemagazine.com/software/billing-made-simple-with-aestiva-professional-software) #### Subscribe to Our Newsletter! 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All Rights Reserved - [Privacy Policy](https://www.websitemagazine.com/about/privacy) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Peter Devereaux", "url" : "https://www.websitemagazine.com/software/author/peter-devereaux" }, "dateModified" : "2023-05-01T22:25:32.109Z", "datePublished" : "2016-11-17T06:00:00.000Z", "headline" : "Video at the Tipping Point", "image" : [ "https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-23-2023-02-24-40-5303-PM-Apr-10-2023-01-48-07-3351-PM-Apr-25-2023-03-51-45-0580-AM-4.png" ], "mainEntityOfPage" : { "@id" : "https://www.websitemagazine.com/software/video-at-the-tipping-point", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.websitemagazine.com/hubfs/gradient-regular@3x-1.png" }, "name" : "Website Services, Inc." } } ``` ```json { "@context" : "https://schema.org", "@type" : "NewsArticle", "author" : [ { "@type" : "Person", "name" : "Peter Devereaux" } ], "headline" : "Video at the Tipping Point", "publisher" : { "name" : "Website Magazine", "url" : "https://www.websitemagazine.com/" } } ```