Customer experience management provider SDL and analytics and optimization solution Webtrends have joined forces to help marketers improve customer engagement.
SDL users can now tap into WebTrends Streams, a real-time intelligence engine that makes it possible to conduct multichanel customer analysis and deliver personliazed content for customers (website visitors). Marketers will be able to see actions in the very moment when the customer is navigating and engaging with digital properties, tracking marketing campaigns at the individual visitor level, understanding those interactions and, with any luck, improve segmentation efforts over time.
"Webtrends has evolved marketing into a real-time opportunity to interact with individual customers with highly personalized content. This ability both strengthens and integrates seamlessly with the SDL platform," said Alex Yoder, CEO of Webtrends. "By blending Webtrends Streams with the SDL Intelligent Marketing Suite, brands will gain a new understanding of their customers and have the ability to immediately respond to their needs in a way that is relevant to them and in turn drive conversions and customer loyalty."
Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization.