--- title: Web Trends Brings a Real-Time Stream of Customer Data to SDL description: Customer experience management provider SDL and analytics and optimization solution Webtrends have j... image: https://www.websitemagazine.com/hubfs/Imported_Blog_Media/datastream-1-1-1-1.jpg --- [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) [![Website Magazine Logo](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x-1.png?width=586&height=145&name=gradient-regular@3x-1.png "Website Magazine Logo")](http://Website%20Services,%20Inc.) - [About](https://www.websitemagazine.com/about) - [FAQs](https://www.websitemagazine.com/about/faq) - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial Staff](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Resources](https://websitemagazine.tradepub.com) - [Newsletter](https://www.websitemagazine.com/newsletter-sign-up) - More - [Contact Us](https://www.websitemagazine.com/contact) [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) Search - [Latest](https://www.websitemagazine.com) - [Design](https://www.websitemagazine.com/web-design) - [Development](https://www.websitemagazine.com/web-development) - [SEO](https://www.websitemagazine.com/seo) - [Ecommerce](https://www.websitemagazine.com/ecommerce) - [Content](https://www.websitemagazine.com/content) - [Marketing](https://www.websitemagazine.com/marketing) - [Advertising](https://www.websitemagazine.com/advertising) - [Email](https://www.websitemagazine.com/email) - [Infographics](https://www.websitemagazine.com/infographics) - [View All Topics](https://www.websitemagazine.com/channels) # Web Trends Brings a Real-Time Stream of Customer Data to SDL ![Pete Prestipino](https://www.websitemagazine.com/hubfs/Pete%20Prestipino.jpeg) [by Pete Prestipino](https://www.websitemagazine.com/software/author/pete-prestipino) 28 Aug, 2013 - - - [mailto:?Body=https://www.websitemagazine.com/software/web-trends-brings-real-time-customers-insights-to-sdl](mailto:?Body=https://www.websitemagazine.com/software/web-trends-brings-real-time-customers-insights-to-sdl) - Link Copied! ![Web Trends Brings a Real-Time Stream of Customer Data to SDL](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/datastream-1-1-1-1.jpg) **Customer experience management provider SDL and analytics and optimization solution Webtrends have joined forces to help marketers improve customer engagement.** SDL users can now tap into WebTrends Streams, a real-time intelligence engine that makes it possible to conduct multichanel customer analysis and deliver personliazed content for customers (website visitors). Marketers will be able to see actions in the very moment when the customer is navigating and engaging with digital properties, tracking marketing campaigns at the individual visitor level, understanding those interactions and, with any luck, improve segmentation efforts over time. "Webtrends has evolved marketing into a real-time opportunity to interact with individual customers with highly personalized content. This ability both strengthens and integrates seamlessly with the SDL platform," said Alex Yoder, CEO of Webtrends. "By blending Webtrends Streams with the SDL Intelligent Marketing Suite, brands will gain a new understanding of their customers and have the ability to immediately respond to their needs in a way that is relevant to them and in turn drive conversions and customer loyalty." ![Pete Prestipino](https://www.websitemagazine.com/hubfs/Pete%20Prestipino.jpeg) [Pete Prestipino](https://www.websitemagazine.com/software/author/pete-prestipino) Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization. - - - [mailto:peter@websitemagazine.com](mailto:peter@websitemagazine.com) #### Popular Post ### [How Online Booking Helps Businesses Modernize and Innovate ![How Online Booking Helps Businesses Modernize and Innovate](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/shutterstock_1710009919-2-1-1-1.jpg)](https://www.websitemagazine.com/software/how-online-booking-helps-businesses) ### [The Best New Tech to Grow Your Startup ![The Best New Tech to Grow Your Startup](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/startup-3-1-1-1.png)](https://www.websitemagazine.com/software/the-best-new-tech-to-grow-your-startup) ### [Billing Made Simple with Aestiva Professional Software ![Billing Made Simple with Aestiva Professional Software](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-23-2023-12-20-23-1553-AM-4-3-May-01-2023-10-21-18-8253-PM.png)](https://www.websitemagazine.com/software/billing-made-simple-with-aestiva-professional-software) #### Subscribe to Our Newsletter! 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All Rights Reserved - [Privacy Policy](https://www.websitemagazine.com/about/privacy) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Pete Prestipino", "url" : "https://www.websitemagazine.com/software/author/pete-prestipino" }, "dateModified" : "2023-05-01T22:16:57.364Z", "datePublished" : "2013-08-28T05:00:00.000Z", "headline" : "Web Trends Brings a Real-Time Stream of Customer Data to SDL", "image" : [ "https://www.websitemagazine.com/hubfs/Imported_Blog_Media/datastream-1-1-1-1.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.websitemagazine.com/software/web-trends-brings-real-time-customers-insights-to-sdl", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.websitemagazine.com/hubfs/gradient-regular@3x-1.png" }, "name" : "Website Services, Inc." } } ``` ```json { "@context" : "https://schema.org", "@type" : "NewsArticle", "author" : [ { "@type" : "Person", "name" : "Pete Prestipino" } ], "headline" : "Web Trends Brings a Real-Time Stream of Customer Data to SDL", "publisher" : { "name" : "Website Magazine", "url" : "https://www.websitemagazine.com/" } } ```