Get Satisfaction announced general availability of a new gamification module for its online community platform (the platform first introduced the feature back in late August of 2014).
Gamification, a way of recognizing and rewarding members or users for their online behavior, is helpful in increasing participation and engagement in customer communities.
Get Satisfaction's new gamification module recognizes and rewards community members for actions including answering a question, sharing a best practice, suggesting an idea, or writing a product or service review. Companies will be also able to track members' contributions, award badges to active individuals and even showcase contributors.
"Gamification is remarkably effective at motivating individuals to take action in an online community," said Rahul Sachdev, CEO of Get Satisfaction. "It galvanizes everyone to contribute more and offers a built-in multiplier effect for valuable community engagement."
Brands including Blackbaud, Hootsuite, Extreme Networks, SPS Commerce, and Telstra are already seeing measurable increases in community contributions by their members, champions, community managers and employees according to Get Satisfaction.
Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization.