--- title: EMail Marketing Metrics 2011 - MailerMailer description: Email marketing service provider MailerMailer has released its eleventh Email Marketing Metrics Repo... image: https://www.websitemagazine.com/hubfs/Imported_Blog_Media/mailermailer2-mini-4-1-1-1.png --- [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) [![Website Magazine Logo](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x-1.png?width=586&height=145&name=gradient-regular@3x-1.png "Website Magazine Logo")](http://Website%20Services,%20Inc.) - [About](https://www.websitemagazine.com/about) - [FAQs](https://www.websitemagazine.com/about/faq) - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial Staff](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Resources](https://websitemagazine.tradepub.com) - [Newsletter](https://www.websitemagazine.com/newsletter-sign-up) - More - [Contact Us](https://www.websitemagazine.com/contact) [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) Search - [Latest](https://www.websitemagazine.com) - [Design](https://www.websitemagazine.com/web-design) - [Development](https://www.websitemagazine.com/web-development) - [SEO](https://www.websitemagazine.com/seo) - [Ecommerce](https://www.websitemagazine.com/ecommerce) - [Content](https://www.websitemagazine.com/content) - [Marketing](https://www.websitemagazine.com/marketing) - [Advertising](https://www.websitemagazine.com/advertising) - [Email](https://www.websitemagazine.com/email) - [Infographics](https://www.websitemagazine.com/infographics) - [View All Topics](https://www.websitemagazine.com/channels) # EMail Marketing Metrics 2011 - MailerMailer ![Pete Prestipino](https://www.websitemagazine.com/hubfs/Pete%20Prestipino.jpeg) [by Pete Prestipino](https://www.websitemagazine.com/email/author/pete-prestipino) 21 Jul, 2011 - - - [mailto:?Body=https://www.websitemagazine.com/email/email-marketing-metrics](mailto:?Body=https://www.websitemagazine.com/email/email-marketing-metrics) - Link Copied! ![EMail Marketing Metrics 2011 - MailerMailer](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/mailermailer2-mini-4-1-1-1.png) ![](https://www.websitemagazine.com/hs-fs/hubfs/Imported_Blog_Media/mailermailer2-mini-Jan-22-2023-11-51-24-2079-PM-1-1-1.png?width=120&height=120&name=mailermailer2-mini-Jan-22-2023-11-51-24-2079-PM-1-1-1.png)Email marketing service provider MailerMailer has released its eleventh [Email Marketing Metrics Report](https://www.mailermailer.com/resources/metrics/index.rwp). If you're as into email as we are, you will want to roll up our sleeves and dig into the data because it looks like much of the data is quite actionable. **Some of the report's highlights from this year include:** *- Sunday generated considerably high open (12.2%) and click rates (4.4%) on average when compared to the rest of the week - The highest volume of opens occur between 6 and 11 am local time - Clients that sent emails less than once a month experienced a bounce rate of 5.1% while those that sent daily saw a much lower bounce rate of 0.4% - Personalizing the email subject line generated 0.8% click rate, while personalizing the message boosted click rates to 3% - Subject lines consisting of 4 to 15 characters generated the highest open rate of 14.1%* "Email marketing is extremely measurable and we have a great amount of data at our fingertips," says Raj Khera, CEO of MailerMailer. "This report is provided for free as a community service to help businesses improve their email marketing effectiveness."   ![Pete Prestipino](https://www.websitemagazine.com/hubfs/Pete%20Prestipino.jpeg) [Pete Prestipino](https://www.websitemagazine.com/email/author/pete-prestipino) Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization. - - - [mailto:peter@websitemagazine.com](mailto:peter@websitemagazine.com) #### Popular Post ### [2023 Email Marketing Statistics ![2023 Email Marketing Statistics](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/campaign-creators-8F4EX4Nw1yY-unsplash-1.jpg)](https://www.websitemagazine.com/email/email-marketing-statistics) ### [When to Remove Contacts from Your Email List ![When to Remove Contacts from Your Email List](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-52-07-3321-PM-Apr-10-2023-01-20-09-4548-PM-Apr-25-2023-03-12-59-3487-AM-May-01-2023-09-29-58-6208-PM.png)](https://www.websitemagazine.com/email/when-to-remove-contacts-from-your-email-list) ### [Emailology ![Emailology](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-42-56-1938-PM-Apr-10-2023-01-20-06-4083-PM-Apr-25-2023-03-12-57-4994-AM-May-01-2023-09-29-55-5560-PM.png)](https://www.websitemagazine.com/email/email-emailology) #### Subscribe to Our Newsletter! 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