--- title: 21 Essential (and Free) PPC Tools Sans Google & Bing description: Google and Bing are so vain; they probably think this article is about them. Of course, it is tough... image: https://www.websitemagazine.com/hubfs/Imported_Blog_Media/PPCTools-1-1.jpg --- [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) [![Website Magazine Logo](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x-1.png?width=586&height=145&name=gradient-regular@3x-1.png "Website Magazine Logo")](http://Website%20Services,%20Inc.) - [About](https://www.websitemagazine.com/about) - [FAQs](https://www.websitemagazine.com/about/faq) - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial Staff](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Resources](https://websitemagazine.tradepub.com) - [Newsletter](https://www.websitemagazine.com/newsletter-sign-up) - More - [Contact Us](https://www.websitemagazine.com/contact) [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) Search - [Latest](https://www.websitemagazine.com) - [Design](https://www.websitemagazine.com/web-design) - [Development](https://www.websitemagazine.com/web-development) - [SEO](https://www.websitemagazine.com/seo) - [Ecommerce](https://www.websitemagazine.com/ecommerce) - [Content](https://www.websitemagazine.com/content) - [Marketing](https://www.websitemagazine.com/marketing) - [Advertising](https://www.websitemagazine.com/advertising) - [Email](https://www.websitemagazine.com/email) - [Infographics](https://www.websitemagazine.com/infographics) - [View All Topics](https://www.websitemagazine.com/channels) [PPC](https://www.websitemagazine.com/advertising/tag/ppc) # 21 Essential (and Free) PPC Tools Sans Google & Bing ![Peter Devereaux](https://www.websitemagazine.com/hubfs/Peter_Devereaux.png) [by Peter Devereaux](https://www.websitemagazine.com/advertising/author/peter-devereaux) 01 May, 2014 - - - [mailto:?Body=https://www.websitemagazine.com/advertising/21-essential-and-free-ppc-tools-sans-google-and-bing](mailto:?Body=https://www.websitemagazine.com/advertising/21-essential-and-free-ppc-tools-sans-google-and-bing) - Link Copied! ![21 Essential (and Free) PPC Tools Sans Google & Bing](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/PPCTools-1-1.jpg) #### Google and Bing are so vain; they probably think this article is about them. Of course, it is tough to talk about online advertising without mentioning these digital powerhouses, but plenty of free tools exist beyond their virtual walls that can help marketers improve their PPC campaigns. Here are 21 essential tools (not in any particular order) that are worth exploring today. #### 1.Local Keyword Generator This free tool from 5minutesite.com allows Internet advertisers to get keyword phrases combined with locations (city name, zip code and/or radius) to improve geographical-modified keyword lists. #### 2.WordHippo What's another word for...? What's the opposite of...? This easy-to-use tool from WordHippo generates synonyms or antonyms for keywords and negative keywords. 3.SEMRush Enter a competitor's website address and get AdWords ad copy and position, organic position for domains and landing URLs, search volume, CPC, competition, number of results and more. #### 4.SplitTester Which ad will perform the best in the end? Enter each ad's clicks and click-through rates and SplitTester will calculate long-term results to ensure the "winning ad" (from an A/B test, for example) is the best long-term choice. #### 5.AdWords Wrapper Save time with this tool that wraps keywords in "quotation marks" (for phrase match) and \[square brackets\] (for exact match), as well as +Modified +Broad match, - "Negative Phrase" match and -\[Negative Exact\] match for use in Google AdWords campaigns. --- ## Get Access to These Tool's + 9 More Kristina Cutura, an AdWords consultant and former client education and optimization specialist at Google, shares her top free PPC tools (minus any offered from Google and Bing). at wsm.co/cuturapicks. 6.Ad Comparator Use this ad optimization software to simultaneously test up to 15 different aspects of any advertisement, website or email campaign - free. #### 7.‚Äö√†√∂‚àö‚à´bersuggest Taking a step beyond providing keyword ideas, ‚Äö√†√∂‚àö‚à´bersuggest narrows down the focus of terms with filters for language, source and search vertical (e.g. Web, Images, News, Shopping, Video and Recipes). #### 8.ROI Calculator (CPC) Enter total monthly clicks, estimated average cost per click and more to calculate an ad's return on investment. #### 9.BidCops Run a free 30-second audit to find money-wasting keywords and the best keywords to increase traffic and conversions. #### 10.MergeWords Type three keywords into separate boxes and hit merge to avoid manually creating repetitive keyword combinations. MergeWords has additional options to add or subtract space between words, wrap in quotation marks and brackets and more. #### 11.Suggested Likes and Interests Target Facebook ads by leveraging interests that are most common among specific audiences to increase ad relevancy (and likely click-throughs). #### 12.JUMBO Keyword Aside from editing and cleaning up AdWords keywords with one click, this tool offers an Ad-Maker to test different copy and placements. Users can save the ads in a .txt file. ![Peter Devereaux](https://www.websitemagazine.com/hubfs/Peter_Devereaux.png) [Peter Devereaux](https://www.websitemagazine.com/advertising/author/peter-devereaux) As the Editor-in-Chief of Website Magazine and President of Website Services, Peter has established himself as a prominent figure in the digital marketing industry. With a wealth of experience and knowledge, Peter has been a driving force in shaping the landscape of digital marketing. His leadership in creating innovative and targeted marketing campaigns has helped numerous businesses achieve their revenue growth goals. Under his direction, Website Magazine has become a trusted source of information and insights for digital marketers worldwide. As President of Website Services, Peter oversees a team of talented professionals who specialize in SEO/SEM, email marketing, social media, and digital advertising. Through his hands-on approach, he ensures that his team delivers exceptional results to their clients. With a passion for digital marketing, Peter is committed to staying up-to-date with the latest industry trends and technologies, making him a sought-after thought leader in the field. - - - - - [mailto:peter.devereaux@websitemagazine.com](mailto:peter.devereaux@websitemagazine.com) #### Popular Post ### [Google's PLAs Get a Boost ![Google's PLAs Get a Boost](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-41-39-6589-PM-Apr-10-2023-01-09-06-9914-PM-Apr-25-2023-03-04-19-8793-AM-May-01-2023-08-19-35-7865-PM.png)](https://www.websitemagazine.com/advertising/googles-plas-get-a-boost) ### [Tips to Improve PPC Campaigns and Reduce Cost Per Click ![Tips to Improve PPC Campaigns and Reduce Cost Per Click](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/pexels-photo-4482896-1.jpg)](https://www.websitemagazine.com/advertising/tips-to-improve-ppc-campaigns-and-reduce-cost-per-click) ### [Top 50 Ad Networks To Explore ![Top 50 Ad Networks To Explore](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-51-23-2143-PM-Apr-10-2023-12-58-31-6108-PM-4-2.png)](https://www.websitemagazine.com/advertising/top-50-ad-networks-to-explore) #### Subscribe to Our Newsletter! 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All Rights Reserved - [Privacy Policy](https://www.websitemagazine.com/about/privacy) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Peter Devereaux", "url" : "https://www.websitemagazine.com/advertising/author/peter-devereaux" }, "dateModified" : "2023-05-01T20:19:53.076Z", "datePublished" : "2014-05-01T05:00:00.000Z", "headline" : "21 Essential (and Free) PPC Tools Sans Google & Bing", "image" : [ "https://www.websitemagazine.com/hubfs/Imported_Blog_Media/PPCTools-1-1.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.websitemagazine.com/advertising/21-essential-and-free-ppc-tools-sans-google-and-bing", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.websitemagazine.com/hubfs/gradient-regular@3x-1.png" }, "name" : "Website Services, Inc." } } ``` ```json { "@context" : "https://schema.org", "@type" : "NewsArticle", "author" : [ { "@type" : "Person", "name" : "Peter Devereaux" } ], "headline" : "21 Essential (and Free) PPC Tools Sans Google & Bing", "publisher" : { "name" : "Website Magazine", "url" : "https://www.websitemagazine.com/" } } ```